Blog

What’s New: Webhook Payloads, Updates to the Workflow Canvas and User List, and More


This month’s emfluence Marketing Platform updates include webhook payload visibility for easier troubleshooting, a new indicator for queued contacts on workflow delay nodes, the addition of ‘Role’ to the Users List, and more. See what our community has asked for and what we built: Webhooks JB Asks: Can you make it easier to troubleshoot webhooks? We’ve introduced Webhook Payloads so you can now review a log of outbound webhook requests—complete with their payloads and any available response details. User Management TS Asks: Can you add Role to the user list […]

From CRM to Campaign: A Microsoft Partner’s Guide to Marketing Automation


For Microsoft Partners, helping customers get more value from their Dynamics 365 investment increasingly means advising on marketing automation. Whether your customer wants to generate leads, nurture pipeline, or unify sales and marketing efforts, connecting CRM to marketing automation is the fastest way to get there.  The emfluence Marketing Platform, built specifically for Microsoft Dynamics 365, gives your customers a fully integrated, marketer-friendly toolset—with the scalability and data alignment they need to grow. As a partner, you can deliver that value faster, with a platform that’s purpose-built for resale and […]

Manufacturing Marketing: Measuring the ROI of Digital Marketing Campaigns 


In the world of marketing, digital campaigns can often feel like a shot in the dark without clear data to guide your decisions.   That’s where measuring ROI in digital marketing becomes essential.   By evaluating how your campaigns perform and understanding which strategies bring the most value, you can stop guessing and start making informed, strategic decisions.  Understanding ROI in Digital Marketing  ROI in digital marketing is the return on investment from your digital marketing activities. It’s a measure of how much profit or value you get from each dollar spent […]

Triggered Emails You’re Probably Not Using—But Should Be


Triggered email campaigns don’t have to be complicated to be effective. You probably already have your welcome email, abandoned cart reminder, and maybe even a birthday message on autopilot. That’s great. But if you stop there, you’re only scratching the surface of what simple triggered emails can really do for your brand.  The truth is, while marketers obsess over the latest trends in AI and social media, the real ROI is still hiding in your inbox, specifically in the automated campaigns you’re not sending.  At emfluence, we believe in working […]

Inside the emfluence Reseller Program: What Microsoft Partners Need to Know


Microsoft Partners today are under increasing pressure to deliver more value, more services, and more ROI—without increasing complexity. Whether you’re an MSP, Dynamics 365 consultant, or ISV, your customers are asking for help automating their marketing and connecting campaigns to revenue.  The challenge? Building and delivering that service isn’t always in scope for your team. That’s where the emfluence Reseller Program comes in.  If you’ve ever wanted to offer marketing automation that actually works with Dynamics—without hiring a marketing team to implement it—this program was built for you. In this […]

 

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