We can all agree that email marketing is far from dead. However, the ‘one to many’ approach of email marketing is, quite rightly, on its last legs. Enter hyper-personalized email marketing—a strategy fit for 2025 that aims to generate higher open rates, increased engagement, and more conversions. This is the future of email marketing, and it’s time to embrace it.  There was a time, not so long ago when slapping a first name in the subject line of an email was enough to call it “personalized.” Today, that simply doesn’t cut it […]

Artificial intelligence (AI) is revolutionizing industries, and the manufacturing sector is no exception. AI is reshaping how marketers connect with their audience, optimize their campaigns, and track success. With the right approach, AI can significantly boost efficiency, improve ROI, and even help manufacturers achieve their marketing goals faster and smarter than ever before.  From SEO to paid media, website performance to email campaigns, AI is already showing its power. Read on to discover how manufacturers can leverage AI to stay ahead of the curve.  AI’s Role in SEO for Manufacturing […]

Are your emails landing in the spam folder? You’re not alone. Email authentication issues impacting deliverability are a growing concern for email marketers, including many high-volume senders. This is a situation that demands your immediate attention. Inbox placement will only get more challenging for those who don’t comply.   But this isn’t all bad news. In fact, we believe it’s actually good news for email marketers for two reasons:  So what’s happening?  Microsoft is Tightening Email Sender Requirements Microsoft recently announced that it is stepping up its efforts to combat spam […]

A well-maintained Customer Relationship Management (CRM) system is a beautiful thing. It’s the one place you, or anyone else in your organization, can expect to see a 360-degree view of your customer interactions, sales performance, and marketing insights that help improve engagement, boost sales, and make more informed decisions. Essentially, it’s the digital brain of your business. When something is as important as your CRM, it needs looking after.  Unfortunately, we don’t always take the best care of our CRM systems. This can result in lost opportunities, poor customer experiences, […]

Marketing in the banking industry has evolved from a function that simply follows leadership directives to become a strategic enabler that significantly influences the overall vision of the bank. As such, marketing’s responsibilities extend beyond brand positioning and customer engagement. It now plays a pivotal role in steering the transformation of the entire enterprise narrative, ensuring the bank’s relevance in a market where customer loyalty is no longer guaranteed and leading in a digital, customer-centric, and competitive environment.  Marketing’s Strategic Contribution to Banking Enterprise Strategy Marketing teams are integral to […]