This month’s emfluence Marketing Platform updates include the ability to set URL parameters on forms, group level suppression data available in the API, new achievements to unlock, and more. See what our community has asked for and what we built: Forms: URL Parameters ED Asks: We need forms built in the platform to be able to capture source/medium/keyword out of the referring UTM. Users are now able to set a field’s default value to come from a user-defined URL parameter along with a fallback value (if the URL parameter is […]
We’ve made some important updates to how emfluence handles bot traffic, and it’s essential to understand how these changes might impact your email metrics. While you may notice a decrease in your open and click rates, the data will now be more accurate and reliable. Read on to learn about the updates we’ve implemented and how they will improve the quality of your reporting. Website Tracking If a bot is identified, we will not only discount their email metrics but we also won’t count any website tracking data from them […]
While nothing is more important than good health, privacy comes a close second in marketing. In the case of marketing automation, healthcare marketers play a crucial role in upholding patient privacy, making healthcare marketing and privacy inseparable. As a result, healthcare has become one of the most heavily regulated sectors in a marketing industry already deeply concerned about protecting individuals’ data. Healthcare marketers in the United States must comply with all the global rules and regulations covering the marketing of everyday products and services, like GDPR and CPRA, as well […]
Good health should never be taken for granted. Despite this, too many healthcare marketers have an unhealthy attitude toward email marketing. When your email subscribers don’t get the right treatment, it’s easy to see why lists become fatigued and response rates look a little washed out. Because prevention is better than cure, the email marketing experts at emfluence have compiled the following prescription to optimize your healthcare email marketing campaigns. These strategies are not just about improving response rates, but also about making a real difference in patient outcomes, empowering […]
Mistakes in email marketing are inevitable, but how you handle them can make all the difference. Enter the “Oops” email—a tool that can turn an error into an opportunity to strengthen your relationship with your audience. The Importance of Acknowledging Mistakes Ignoring an email mistake can be detrimental to your brand’s reputation. Whether it’s a broken link, incorrect information, or a spelling error, your audience will notice, and how you respond can either build or erode trust. The “Oops” email is your chance to show accountability, professionalism, and even a […]
