A carefully managed CRM system is a beautiful thing. Acting as a central repository where individuals across your business can analyze various customer touchpoints to gauge the health of your sales and marketing operation, it’s both the brain and the beating heart of your organization. Your CRM system should sit at the very top of your MarTech stack and govern every decision your sales, marketing, and customer service teams make. It should also be a vital resource for your finance department and provide the detailed information your senior leadership team […]
As marketers, we’re always looking for ways to enhance our emails — from experimenting with cool designs and layouts to integrating interesting graphics or widgets. No matter what creative tricks you have up your sleeve, one point to always take into consideration is accessibility. There’s no reason why your content can’t be enjoyed by everyone. After all, if you’re excited about sharing that hilarious GIF, your subscriber would probably get a laugh out of it too. Accessibility is a large topic to tackle with multiple areas to dive into but […]
Ask any email marketer about the most important aspect of their campaigns. They will typically highlight the careful use of subject lines, preview text, body copy, images, and compelling call-to-actions (CTAs). These are all highly visual and essential components of an email campaign. But what if the recipient has a visual impairment and cannot see these elements? Thankfully, a raft of technologies is available that can help people with visual impairments stay connected with friends, colleagues, business partners, and brands via email. Collectively known as screen readers, these applications convert […]
This month’s emfluence Marketing Platform updates include a refreshed login page, editable dashboard, the ability to copy delays and notes in workflows, and more. See what our community has asked for and what we built: New Login Page Our login page has gotten a refresh! You won’t see functionality changes, but you will notice a new look when you go to log into the emfluence Marketing Platform. Editable Home Dashboard The dashboard on the home page of emfluence has been changed to allow users to edit, add, and remove items […]
For us marketers, the holiday season is like an endurance sporting event. From the dog days of summer, through Halloween and Black Friday, and all the way to Hanukkah, Christmas, and the New Year, it’s definitely a marathon, not a sprint. If you are to be successful in your efforts to push harder and further than ever before this holiday season, you need to be prepared to put in the preparation and hard work before, during, and even after the big event. So how do you prepare for the busiest […]
