We like to talk a lot about list verification and cleansing in the email marketing industry. It’s one of those marketing best practices that can make a real difference to your deliverability, campaign engagement, and return on investment. But talk is cheap. How many of us are actually doing it? While many email marketers understand the importance of list verification and cleansing, they also see it as a chore. It’s like painting your bathroom ceiling or tidying your garage, there’s always something better to do. If only there were a […]
It’s no secret that successful email marketing is all about sending the right message to the right person at the right time. Of course, the best email marketers take their time to test and optimize every aspect of their strategy to ensure their campaigns deliver the best possible results. But here’s the rub: Time is a precious and limited resource, and most marketers just don’t have enough of it to ensure their emails are as optimized as possible. The good news is, even as an un-optimized marketing channel, email marketing […]
This month’s emfluence Marketing Platform updates include a new spam filter, conditional preferences, updates to contact records, and more. See what our community has asked for and what we built: Contact Record: Proofs CO Asks: Can you add Proofs to the contact record? Previously only shown in the ‘Timeline’ tab of a contact record, email proofs have been added to the ‘Emails’ tab. Preferences Center: Conditional Preferences PC Asks: Can you give me options to display different groups in the preferences center on the unsubscribe page? Located in the Options […]
So, you’ve decided to invest in marketing automation technology for your healthcare organization—great decision! You’re probably excited about all the digital “magic” that will streamline your patient communications and marketing tasks. While a marketing automation platform like emfluence can undoubtedly help you do all that and more, it’s essential to know that you’ll also need to invest some time in the setup process to get the most out of the system. You can think about the implementation process in the same way you might help a patient maintain their health […]
Can you show me where it hurts? This simple question is asked in hospitals, clinics, and doctor’s offices every day, so perhaps it’s not such a bad way to start a conversation about marketing automation in the healthcare industry. It’s only when you understand the pain points in your marketing strategy that you can truly understand how a technology like marketing automation can make everything better. So, let’s ask that question one more time. Healthcare Marketing: Where Does It Hurt? Marketing automation technology can alleviate many different pain points in […]
