Discover the ins and outs of setting up an effective abandoned cart workflow in the emfluence Marketing Platform. In this video, I will walk you through the process of creating a targeted abandoned cart campaign, leveraging the platform’s features and integrations. Learn how to seamlessly connect your data and personalize your email campaigns based on customer journey stages. Don’t miss out on optimizing your e-commerce strategy – watch now! Workflow Setup and Integrations We will create a new workflow, and it’ll be abandoned cart. Save that. For the abandoned cart […]
In my latest video, I’m diving into the powerful realm of domain and device analytics within the emfluence Marketing Platform. While it’s easy to access domain and device reports, understanding their significance is key to leveraging them effectively. The domain report breakdown provides crucial insights into your email recipients’ domains, guiding optimization for performance, deliverability, and design. Discover how tracking domains can unearth early deliverability issues and tailor your approach based on specific domains. Equally important is regularly scrutinizing device reports to tailor your email content for optimal desktop and […]
In this video, I take you on a tour of the emfluence Marketing Platform, demonstrating the seamless process of creating segments and workflows. Learn how to use the Query Builder to segment your audience, create dynamic groups and more. From identifying contacts with upcoming birthdays to automating personalized birthday emails, I showcase emfluence’s power in crafting targeted campaigns. Follow along as I navigate through the steps, offering valuable tips for optimizing your email marketing strategies. If you are an email marketer, if you’ve used email software before, you know how […]
Leveraging customer engagement data can help you make the right decisions to drive your business toward profitability and growth. The trick is knowing how to store and manage the data in ways that are advantageous to your team. The best possible repository for your data is a decent CRM system. But that’s only the start of the process to make the most out of all your hard-won data. Only when your CRM system is fully aligned with your entire MarTech stack can you have any confidence in having a “single […]
SMS text messaging has been around for more than 30 years. It was a native application on mobile phones long before anyone had heard of the smartphone. Despite the transition to more sophisticated messaging systems like Messenger, WhatsApp, and Snapchat, SMS remains an essential feature on our mobile devices. There are many reasons why SMS is still such a popular technology. The simple nature of text messaging means that SMS messages can be sent and received on any device, including feature phones (sometimes, somewhat unfairly, referred to as dumb phones), […]
