This month’s emfluence Marketing Platform updates include group membership added as a condition for conditional preferences on unsubscribe pages, expanded Dataverse reports, and more. See what our community has asked for and what we built: Sent Emails: Subject Line CO Asks: Can you add subject line to the Sent email list? When looking at sent emails in the list view, you will now see Subject Line in the displayed information. Conditional Preferences: Group Membership MD Asks: Can you add group membership as a condition for conditional preferences on the unsubscribe […]
As the digital buying journey continues to evolve, Microsoft Partners are facing a new reality: clients expect more than technology implementation. They expect revenue growth, customer engagement, and business outcomes. Yet when it comes to offering marketing solutions, most Partners stop short. Whether due to perceived complexity, cost concerns, or lack of internal expertise, marketing automation often remains the missing piece in the Microsoft Partner stack. Today, that gap isn’t just noticeable—it’s a massive opportunity. Marketing Automation: The Missing Piece in the Microsoft Partner Stack In 2025, customers aren’t just […]
We can all agree that email marketing is far from dead. However, the ‘one to many’ approach of email marketing is, quite rightly, on its last legs. Enter hyper-personalized email marketing—a strategy fit for 2025 that aims to generate higher open rates, increased engagement, and more conversions. This is the future of email marketing, and it’s time to embrace it. There was a time, not so long ago when slapping a first name in the subject line of an email was enough to call it “personalized.” Today, that simply doesn’t cut it […]
Artificial intelligence (AI) is revolutionizing industries, and the manufacturing sector is no exception. AI is reshaping how marketers connect with their audience, optimize their campaigns, and track success. With the right approach, AI can significantly boost efficiency, improve ROI, and even help manufacturers achieve their marketing goals faster and smarter than ever before. From SEO to paid media, website performance to email campaigns, AI is already showing its power. Read on to discover how manufacturers can leverage AI to stay ahead of the curve. AI’s Role in SEO for Manufacturing […]
Are your emails landing in the spam folder? You’re not alone. Email authentication issues impacting deliverability are a growing concern for email marketers, including many high-volume senders. This is a situation that demands your immediate attention. Inbox placement will only get more challenging for those who don’t comply. But this isn’t all bad news. In fact, we believe it’s actually good news for email marketers for two reasons: So what’s happening? Microsoft is Tightening Email Sender Requirements Microsoft recently announced that it is stepping up its efforts to combat spam […]
