No, TCPA isn’t another new acronym in the alphabet of legislation that marketers need to comply with (think GDPR, CCPA, and CPRA). The TCPA, or Telephone Consumer Protection Act to give it its full name, has existed since 1991, so you should be all over it already. However, there’s no time like the present to brush up on TCPA compliance because there’s some new rules that will come into play starting April 11, 2025. These new rules will make it easier for consumers to revoke their consent to receive robocalls […]
It’s never been easier for marketers to target their audience in a location that almost guarantees engagement. That location is on a device held in the palm of their customers’ hands, and according to a report in The Atlantic, 21% of people would rather go without their shoes than put that device down. Of course, we’re talking about the smartphone. It’s hard to imagine a technology so hardwired into our psyche that almost every modern marketing channel attempts to drive engagement through it. Even the humble billboard poster encourages passers-by […]
SMS text messaging has been around for more than 30 years. It was a native application on mobile phones long before anyone had heard of the smartphone. Despite the transition to more sophisticated messaging systems like Messenger, WhatsApp, and Snapchat, SMS remains an essential feature on our mobile devices. There are many reasons why SMS is still such a popular technology. The simple nature of text messaging means that SMS messages can be sent and received on any device, including feature phones (sometimes, somewhat unfairly, referred to as dumb phones), […]
Text messaging is a popular means of communication and over the years it has become an effective way for brands to reach their audiences. Short Message Service (SMS) and Multimedia Messaging Service (MMS) have become essential to businesses of all kinds. However, with the arrival of artificial intelligence, these traditional methods of communication are being enhanced, transforming into an innovative and efficient way to engage customers and drive sales. What are SMS and MMS? Before diving into the ways AI can push us towards higher goals, let’s define SMS and […]
Text message marketing or SMS marketing has gained a lot of ground in the past few years and is now a common way to communicate promotional or informational messages to your audience base. This is a strategy that’s grown in popularity due to its ability to foster better relationships and enhance engagement. For health insurance companies, incorporating text message marketing into your strategy can transform the way you interact with patients and streamline operations. We’ll be exploring this useful tool and its applications to a traditional industry that’s evolving with […]
