Marketers have a lot going on. Email inboxes are packed, social feeds are crowded, and ad costs keep climbing. Amid all that noise, one channel remains surprisingly underused yet incredibly effective: SMS. Text message marketing is direct, fast, and highly visible. If you want to connect in real time and cut through the clutter, it’s time to give SMS the attention it deserves. The Power of Immediacy According to Gartner, SMS open rates average between 90% and 98%, and most messages are read within minutes of being received. That’s an engagement level most channels can’t touch. Deloitte’s Global Mobile Consumer Survey reports […]
Coordinating SMS and email gives your campaigns more reach, better timing, and higher response rates. Working across both channels increases visibility and ensures your marketing reaches customers where they’re most likely to engage. In this guide, you’ll learn exactly how to combine SMS and email for maximum engagement, which campaigns benefit most, and how to manage everything efficiently from one platform. What Are the Benefits of a Multi-Channel Approach? A multi-channel approach uses both SMS and email to reach your customers. This strategy helps your business connect with more people, […]
With open rates north of 90% and click-throughs that put email to shame, SMS is a direct line into your customers’ daily lives. But with great power comes great responsibility, and in 2025, the rules of engagement are more important than ever. Staying compliant across the regulatory landscape isn’t just about avoiding fines. It’s about preserving trust, delivering value, and keeping those open rates and engagement levels sky-high. So, let’s take a look at what’s changed, what’s stayed the same, and what savvy marketers should be doing now to stay […]
No, TCPA isn’t another new acronym in the alphabet of legislation that marketers need to comply with (think GDPR, CCPA, and CPRA). The TCPA, or Telephone Consumer Protection Act to give it its full name, has existed since 1991, so you should be all over it already. However, there’s no time like the present to brush up on TCPA compliance because there’s some new rules that will come into play starting April 11, 2025. These new rules will make it easier for consumers to revoke their consent to receive robocalls […]
It’s never been easier for marketers to target their audience in a location that almost guarantees engagement. That location is on a device held in the palm of their customers’ hands, and according to a report in The Atlantic, 21% of people would rather go without their shoes than put that device down. Of course, we’re talking about the smartphone. It’s hard to imagine a technology so hardwired into our psyche that almost every modern marketing channel attempts to drive engagement through it. Even the humble billboard poster encourages passers-by […]
