SMS gets attention. That’s exactly why most marketing and communications teams misuse it. When every message feels urgent, nothing is. Over-sending doesn’t just hurt performance; it erodes trust. And once that trust is gone, it’s hard to earn back. The teams seeing real results with SMS aren’t sending more messages. They’re sending better ones that are grounded in timing, context, and actual customer behavior. SMS Works Best When It Feels Timely SMS isn’t built for volume. It’s built for immediacy. That means the value of a message is tied directly to when it’s sent. A well-timed text can drive action in minutes. A poorly timed one gets ignored, or worse, triggers an […]
Email and SMS are two of the most effective channels in higher education marketing. Used well, they keep prospective students informed, motivated, and moving forward. Used poorly, they create noise, confusion, and disengagement. Right now, many institutions fall into one of two traps: they either overuse SMS without a clear strategy, or they underutilize automation, relying on one-off sends and manual workflows. The issue isn’t the channels themselves. It’s how they’re orchestrated. Email Still Does the Heavy Lifting Despite constant predictions of its demise, email remains the backbone of higher-ed communication. It’s where institutions can: Where things go wrong is volume and relevance. Too many campaigns […]
SMS is one of the most effective channels marketers have, and one of the easiest to misuse. Yes, open rates are high, and response times are fast. But without CRM context, SMS can shift quickly from helpful to intrusive. When every text is treated as urgent, nothing feels important. In a CRM-driven customer journey, SMS has a specific job. The value isn’t the channel itself; it’s when and why the message is sent. SMS Is an Accelerant, Not the Foundation Email does the heavy lifting in most customer journeys. It provides space for explanation, education, and storytelling. SMS works differently. SMS is […]
Marketers have a lot going on. Email inboxes are packed, social feeds are crowded, and ad costs keep climbing. Amid all that noise, one channel remains surprisingly underused yet incredibly effective: SMS. Text message marketing is direct, fast, and highly visible. If you want to connect in real time and cut through the clutter, it’s time to give SMS the attention it deserves. The Power of Immediacy According to Gartner, SMS open rates average between 90% and 98%, and most messages are read within minutes of being received. That’s an engagement level most channels can’t touch. Deloitte’s Global Mobile Consumer Survey reports […]
Coordinating SMS and email gives your campaigns more reach, better timing, and higher response rates. Working across both channels increases visibility and ensures your marketing reaches customers where they’re most likely to engage. In this guide, you’ll learn exactly how to combine SMS and email for maximum engagement, which campaigns benefit most, and how to manage everything efficiently from one platform. What Are the Benefits of a Multi-Channel Approach? A multi-channel approach uses both SMS and email to reach your customers. This strategy helps your business connect with more people, […]
