One of the best parts of being an email marketer is the instant gratification of seeing your results pour in soon after an email deploys. We sit and click refresh, watching our opens and clicks numbers inch upward. But are opens & clicks all you’re watching? Sure, open rate can signify a successful subject line (along with a permission-based list and historically great content on a regular basis). Click through rates are excellent for measuring engagement with a specific item, article or topic. But better yet is the click-to-open ratio. […]