The best part about working in marketing is that we’re often trailblazers in our industry, with opportunities to test out strategies and discover new ways to connect with audiences. Our work each day centers around data-driven creativity. We spent the earlier part of this year focusing on personalization, sharing and learning about the importance of tailored copy in marketing efforts. We took what we said to heart and did some of our own testing to gain insights on the impact of customizing our marketing messages. By playing with dynamic content, […]
By now, it should come as no surprise that the use of personalization significantly improves campaign performance. However, while 95% of B2B marketers agree with that statement, only 62% of the marketers surveyed in our State of Email Marketing B2B Perspective report plan on including greater personalization efforts in their 2022 strategies. If marketers understand the importance of personalization, why aren’t we seeing more of it? The truth is, there are many reasons why there hasn’t been a larger adoption of personalization strategies in the B2B space—a lack of confidence, […]
When the success of your marketing automation campaigns relies on sending the right message to the right person at the right time, dynamic content increasingly becomes a “must-have” strategy. Dynamic content creates tailored experiences for your audience by delivering highly targeted content based on their previous engagements across a variety of marketing channels, including your websites, social media, and email marketing campaigns. Dynamic Content: Time to Invest in a Bit of Magic When compared to your “old school” static email marketing newsletters and landing pages, dynamic content might appear as […]
SMS marketing is quickly becoming one of the most effective forms of media for businesses to directly engage customers and prospects. Why? Because the open rates are through the roof and text messages are read almost immediately upon receipt. It’s the most direct, efficient, and quite possibly effective way to communicate with customers who have opted in to receive texts from your company. But using text messaging to reach customers comes with a few extra strings. You have to do it a certain way to stay legal and compliant, for […]
SMS marketing has quickly become a key part of the marketing mix for companies — both small and large — across almost every industry. It can be used to revive leads for B2B organizations or inspire immediate customer action for B2C brands. But like any ‘new’ way to reach customers and attract leads, the question remains, “Is it right for your organization?”. To help you determine if bulk text messaging might be something your company should begin using as an engagement, sales, and customer service tool, here’s a quick look at the […]
