This month’s emfluence Marketing Platform updates include a new spam filter, conditional preferences, updates to contact records, and more. See what our community has asked for and what we built: Contact Record: Proofs CO Asks: Can you add Proofs to the contact record? Previously only shown in the ‘Timeline’ tab of a contact record, email proofs have been added to the ‘Emails’ tab. Preferences Center: Conditional Preferences PC Asks: Can you give me options to display different groups in the preferences center on the unsubscribe page? Located in the Options […]

This month’s emfluence Marketing Platform updates include the ability to set URL parameters on forms, group level suppression data available in the API, new achievements to unlock, and more. See what our community has asked for and what we built: Forms: URL Paramaters ED Asks: We need forms built in the platform to be able to capture source/medium/keyword out of the referring UTM. Users are now able to set a field’s default value to come from a user-defined URL parameter along with a fallback value (if the URL parameter is […]

We’ve made some important updates to how emfluence handles bot traffic, and it’s essential to understand how these changes might impact your email metrics. While you may notice a decrease in your open and click rates, the data will now be more accurate and reliable. Read on to learn about the updates we’ve implemented and how they will improve the quality of your reporting. Website Tracking If a bot is identified, we will not only discount their email metrics but we also won’t count any website tracking data from them […]

This month’s emfluence Marketing Platform updates include a visual click map in email reporting, the ability to trigger a workflow with a keyword from an incoming SMS message, domain exclusion in contact scores, and more. See what our community has asked for and what we built: Email Reporting: Visual Click Map IP Asks: Would it be possible to add a visual click map in email reporting? Under the Reports tab on a sent email, you will now see “Click Map” as an available report. This will provide a visual to […]

This month’s emfluence Marketing Platform updates include enhanced workflow navigation, better failure diagnostics and import mapping, and more. See what our community has asked for and what we built: Workflow Navigation MR Asks: Zooming in and out of a workflow is difficult without a mouse, can you add some buttons on the canvas? We’ve added “Zoom In”, “Zoom Out”, and “Zoom to Fit” buttons in the preview pane found in the top-right of your workflow canvas. Email Failure Diagnostics AJ Asks: Can you make it easier to see the reason […]