This month’s emfluence Marketing Platform updates include activity logs added to workflows, an insecure URL warning in the Link & Image Checker, conditional landing page notifications, and more. See what our community has asked for and what we built: Workflows: Activity Log GB Asks: Can you add a log for workflows similar to emails? On the list of workflows, you will now see an Activity Log listed above the owner’s name which will open in a pop-up providing some information about when the workflow was last edited and saved. Links […]

This month’s emfluence Marketing Platform updates include a new spam filter, conditional preferences, updates to contact records, and more. See what our community has asked for and what we built: Image and Link Checker: Insecure Warning To try and prevent clients from accidently linking to insecure images or URLs, both the Links and Image Checkers in the Email Preview step will now show a warning for insecure URLs. Workflows: Issue Filter AM Asks: Can you make it easier to identify workflows with issues? A new filter has been added, enabling […]

This month’s emfluence Marketing Platform updates include a new spam filter, conditional preferences, updates to contact records, and more. See what our community has asked for and what we built: Contact Record: Proofs CO Asks: Can you add Proofs to the contact record? Previously only shown in the ‘Timeline’ tab of a contact record, email proofs have been added to the ‘Emails’ tab. Preferences Center: Conditional Preferences PC Asks: Can you give me options to display different groups in the preferences center on the unsubscribe page? Located in the Options […]

This month’s emfluence Marketing Platform updates include the ability to set URL parameters on forms, group level suppression data available in the API, new achievements to unlock, and more. See what our community has asked for and what we built: Forms: URL Parameters ED Asks: We need forms built in the platform to be able to capture source/medium/keyword out of the referring UTM. Users are now able to set a field’s default value to come from a user-defined URL parameter along with a fallback value (if the URL parameter is […]

We’ve made some important updates to how emfluence handles bot traffic, and it’s essential to understand how these changes might impact your email metrics. While you may notice a decrease in your open and click rates, the data will now be more accurate and reliable. Read on to learn about the updates we’ve implemented and how they will improve the quality of your reporting. Website Tracking If a bot is identified, we will not only discount their email metrics but we also won’t count any website tracking data from them […]