Email is an old name in the business yet it continues to be one of the top performing marketing channels. It’s a medium that’s been through it all and proved again and again why it’s an effective way to reach customers and nurture relationships. You may already have a good idea of why emails are relevant but get ready to fall in love with this marketing format all over again. Is Email Marketing Still Effective? Email marketing is not only effective, but also reliable. This is a tried-and-true method for […]
The topic of email relevancy seems to pop up every so often when people question whether or not email marketing is too outdated to be useful. A solid email strategy can help you build valuable relationships with your customers that keep them around for years. If email hasn’t been in mind for you in a while, we’d highly recommend revisiting it. The Importance of Email Marketing It takes nothing more than a glance at the data to know that email marketing has one of the highest returns on investment (ROI) […]
As marketers, we’re always looking for ways to enhance our emails — from experimenting with cool designs and layouts to integrating interesting graphics or widgets. No matter what creative tricks you have up your sleeve, one point to always take into consideration is accessibility. There’s no reason why your content can’t be enjoyed by everyone. After all, if you’re excited about sharing that hilarious GIF, your subscriber would probably get a laugh out of it too. Accessibility is a large topic to tackle with multiple areas to dive into but […]
If you’re like most marketers, the holidays are a major period where you’re hoping to up your email marketing strategy in order to make the most of the holiday season. This is one of the busiest times of the year for everyone, whether you’re selling a service or product or looking to buy. It’s also the time of year when marketing efforts reach an all-time high to cater to the demands of consumers and meet end of year goals. Emails are the tried-and-true method of looping customers and clients in […]
Not everything you read on the internet is true. Many of us have come to realize that without issues. However, the same goes for marketing hearsay that pops up! Email is one of the most used channels in marketing and is definitely not dead. Ever wonder if you have your facts straight about email marketing? Curious about the marketing myths that circulate in our industry? Wonder no more! We’re here to clear things up for you. Myth #1: X Day of the Week is Best for Sending Emails Tuesdays are […]
