The most effective email marketing campaigns empower recipients to make quick decisions, guiding them to their desired destination with minimal effort and distractions. Interactive emails are a key tool in this streamlined approach, providing subscribers with the control to engage in a way that suits them best, leading to the positive interactions every marketer desires. This might sound counterintuitive. After all, we’re talking about an email strategy that enables subscribers to do more in the inbox than simply open, read, and click. However, in the case of interactive emails, this […]
It’s no secret that successful email marketing is all about sending the right message to the right person at the right time. Of course, the best email marketers take their time to test and optimize every aspect of their strategy to ensure their campaigns deliver the best possible results. But here’s the rub: Time is a precious and limited resource, and most marketers just don’t have enough of it to ensure their emails are as optimized as possible. The good news is, even as an un-optimized marketing channel, email marketing […]
One of the many great things about email marketing is the almost instant access to easily understandable analytics following each send. Open rates, click-through rates, conversion rates, spam complaints—it’s pretty obvious what each of these metrics means. But what exactly is a bounced email, and why is it crucial to understand the difference between a hard and soft bounce? Let’s delve into this important distinction: What is a Bounced Email? A bounced email is an email message that cannot be delivered to its intended recipient and is returned to the […]
It’s never been easier for marketers to target their audience in a location that almost guarantees engagement. That location is on a device held in the palm of their customers’ hands, and according to a report in The Atlantic, 21% of people would rather go without their shoes than put that device down. Of course, we’re talking about the smartphone. It’s hard to imagine a technology so hardwired into our psyche that almost every modern marketing channel attempts to drive engagement through it. Even the humble billboard poster encourages passers-by […]
Beginning February of 2024, Gmail and Yahoo! will require senders to pass DMARC in order to avoid negative impact to email delivery. What is DMARC? DMARC is an email authentication protocol that works on top of SPF and DKIM. For a DMARC record to pass in emfluence, you must also have the required DKIM records for that sending domain (which should have been set up during your onboarding). You can learn more about DMARC and how it works here. What do I need to do? If you send emails to […]
