If a picture says a thousand words, then videos surely speak millions. There’s a reason why videos are becoming a popular medium on social media, email, and other marketing channels. Videos do a great job of telling a full story without much explanation from the brand. Ready to up-level your next email campaign? Why Use Video in Email Marketing? Using video comes with a whole host of advantages that images or GIFs can’t offer. There’s a lot it can do for your existing audience as well as new audiences in […]
The new year comes with new goals and plans for creating success. While coming up with specific goals is important, it’s just as helpful for business growth to pick specific focuses like customer retention. This is one area that can always be tweaked and improved based on the feedback you receive. Looking to prioritize customer retention this year? We can help. Increasing Customer Retention In order to tackle this goal, we have to flesh out exactly what customer retention is and why it’s important. Gaining new customers is an important […]
Not everything you read on the internet is true. Many of us have come to realize that without issues. However, the same goes for marketing hearsay that pops up! Email is one of the most used channels in marketing and is definitely not dead. Ever wonder if you have your facts straight about email marketing? Curious about the marketing myths that circulate in our industry? Wonder no more! We’re here to clear things up for you. Myth #1: X Day of the Week is Best for Sending Emails Tuesdays are […]
Holiday cheer, string lights, Black Friday frenzies, candy canes, and hot chocolate may be the last thing on your customers’ minds right now, especially with the sweltering heat of summer bearing down. Marketers, however, have to work a few steps ahead which means that while swimming pools and cool drinks dance through the minds of our audiences, sugar plums and Christmas trees are dancing through ours. We’re here to remind you that the holidays are fast approaching and while half a year may seem like plenty of time to prepare, […]
Marketing campaigns are spearheaded by headstrong creatives with data-driven intuition and endless ideas. However, if it really comes down to it, email lists are the bread and butter of the marketing world. Efforts we put into our email lists attract and retain customers, creating a long-term solution that powers growth. What is an Email List? An email list is that oh-so-important stash of data that contains contact information for those that have voluntarily subscribed to receiving emails from your company. This is one of the best assets you own because […]
