While product offerings remain at the core of your marketing efforts, your emails serve as a direct communication channel to engage and convert potential customers. The success of your business is increasingly dependent on how well your emails perform. A critical yet often overlooked element is user experience (UX). A seamless, intuitive email design can drive greater engagement, boost conversions, and differentiate you from competitors. Let’s look into why UX design in email is valuable for manufacturers and how investing in a user-friendly experience can pay off in the long […]
The most effective email marketing campaigns empower recipients to make quick decisions, guiding them to their desired destination with minimal effort and distractions. Interactive emails are a key tool in this streamlined approach, providing subscribers with the control to engage in a way that suits them best, leading to the positive interactions every marketer desires. This might sound counterintuitive. After all, we’re talking about an email strategy that enables subscribers to do more in the inbox than simply open, read, and click. However, in the case of interactive emails, this […]
Emails are one of the most effective ways for nurturing your leads and have been shown to generate one of the highest ROIs among marketing channels. So, what happens after you’ve taken the time to map out a high-level nurture, designed the coolest layouts, and sent them off to your list? You dive back in to improve results through email marketing optimization. Email Marketing Optimization While going through your past email campaigns and nurtures can be time consuming, we highly recommend it. Small changes here and there can have a […]
As marketers, we’re always looking for ways to enhance our emails — from experimenting with cool designs and layouts to integrating interesting graphics or widgets. No matter what creative tricks you have up your sleeve, one point to always take into consideration is accessibility. There’s no reason why your content can’t be enjoyed by everyone. After all, if you’re excited about sharing that hilarious GIF, your subscriber would probably get a laugh out of it too. Accessibility is a large topic to tackle with multiple areas to dive into but […]
Ask any email marketer about the most important aspect of their campaigns. They will typically highlight the careful use of subject lines, preview text, body copy, images, and compelling call-to-actions (CTAs). These are all highly visual and essential components of an email campaign. But what if the recipient has a visual impairment and cannot see these elements? Thankfully, a raft of technologies is available that can help people with visual impairments stay connected with friends, colleagues, business partners, and brands via email. Collectively known as screen readers, these applications convert […]
