We can all agree that email marketing is far from dead. However, the ‘one to many’ approach of email marketing is, quite rightly, on its last legs. Enter hyper-personalized email marketing—a strategy fit for 2025 that aims to generate higher open rates, increased engagement, and more conversions. This is the future of email marketing, and it’s time to embrace it. There was a time, not so long ago when slapping a first name in the subject line of an email was enough to call it “personalized.” Today, that simply doesn’t cut it […]
Not so long ago, banks didn’t have to worry so much about customer acquisition and retention. People opened accounts at their local branch, often based on their parent’s recommendation, and stayed with them for life. This multi-generational relationship was good business, and as such, marketing a bank’s services was reasonably straightforward. Is it safe? Is it friendly? Does the manager know my name? Yes, yes, yes! The money rolled in. But banking has changed. Traditional banks are no longer just competing with their Mainstreet rivals. Banks are now challenged by […]
Email has evolved dramatically in recent years. Email inboxes are no longer the cluttered environments that they used to be, stuffed full of irrelevant and unnecessary emails. Messages are now meticulously sorted into different categories based on their purpose. Essential emails, such as personal messages from friends, family, and colleagues and crucial transactional emails from businesses, typically land in the primary inbox folder. Meanwhile, marketing campaigns and newsletters are directed to the promotions tab, while social media notifications have their own dedicated space. Initially, many marketers were wary of email […]
Email marketing is a powerful tool for healthcare providers looking to engage patients, share valuable resources, and promote their services. In many ways, healthcare marketers will want to use email marketing just like their peers in any other industry. However, the sensitive nature of patient data means that marketers in the healthcare industry must take extra steps to protect their patients’ privacy and security. This is where the Health Insurance Portability and Accountability Act (HIPAA) comes into play. Established in 1996, HIPAA sets the standard for protecting sensitive patient health […]
The most effective email marketing campaigns empower recipients to make quick decisions, guiding them to their desired destination with minimal effort and distractions. Interactive emails are a key tool in this streamlined approach, providing subscribers with the control to engage in a way that suits them best, leading to the positive interactions every marketer desires. This might sound counterintuitive. After all, we’re talking about an email strategy that enables subscribers to do more in the inbox than simply open, read, and click. However, in the case of interactive emails, this […]
