Email personalization is easy to talk about and surprisingly hard to sustain. Many teams start with good intentions: dynamic fields, segmented lists, and maybe even conditional content. But as programs grow, personalization often plateaus. Campaigns become harder to manage, data goes stale, and “personalized” emails start to feel generic again. The issue isn’t creativity. It’s scale. Real personalization only works when it’s built on data that can evolve over time. That data lives in your CRM, but how it’s collected, maintained, and activated determines whether personalization actually holds up as your email program grows. Why Most Personalization Doesn’t Scale A lot of personalization tactics break down as volume increases. For example: […]
The smartest 2026 email strategies start with an honest look at 2025. This year brought real shifts in how audiences engage. Gmail, Microsoft and Yahoo tightened authentication requirements. Inbox filters became more aggressive. AI content flooded the market. And engagement patterns changed more than many teams expected. If you want stronger results next year, don’t start with a wish list. Start with the truth about what actually worked and what didn’t. This guide will help you focus on the signals that matter, so your 2026 plan is grounded in real performance, not assumptions. Start by Measuring […]
Email clients like Gmail, Yahoo, Outlook, and Apple Mail are rolling out updates that directly affect how your emails are filtered, displayed, and measured. Marketers who adapt can protect deliverability, improve design consistency, and measure performance more accurately. Key Email Client Updates Marketers Need to Know About Email providers are implementing updates that will impact whether your emails reach inboxes and how you track results. Gmail is tightening spam filters, Yahoo is enforcing stricter authentication and complaint-rate thresholds, Outlook is using AI to organize emails, and Apple Mail is expanding […]
Apple’s Link Tracking Protection rolled out with iOS 17 and expanded significantly with iOS 18 in late 2024. If you’re a marketer running email campaigns, this change is already affecting how you track clicks and measure success, and it’s only going to grow throughout what remains of 2025. With iPhones making up over half the US smartphone market, most businesses sending emails to consumers will feel this impact during the crucial fall marketing season. Here’s what you need to know to keep your email marketing profitable and measurable. What Is […]
Modern public agencies don’t have the luxury of slow, opaque communication. Constituents expect clear updates, timely alerts, and straight answers, and when they don’t get them, trust erodes fast. Email remains one of the most effective channels for delivering transparent, direct communication at scale, but many agencies still underuse it or rely on outdated tools that can’t keep up. When email is done well, it becomes more than a broadcast tool. It supports accountability, reinforces public trust, and gives agencies a reliable way to share policies, decisions, deadlines, and community updates with clarity and consistency. Why Email Matters for Transparency and […]
