Using rich media in marketing campaigns is definitely trending up for 2015. Email is an excellent way to drive your contacts — buyers, prospects — to your content, and so every so often, we get the question, “Can I embed a YouTube video in my email?” The short answer is, “not really.” The standard video embed code won’t work with any inboxes, but HTML5 video can be used to render in iOS, Outlook.com and Apple. HTML5 still won’t work in Gmail, Yahoo!, or Outlook, though — arguably the three biggest […]

For years, email marketing experts have said to always upload and insert images into emails in their final size, rather than resizing them in the Image modal or by dragging the image by its corners. In the past, the biggest reason for that has been because email clients like Yahoo, AOL and Outlook will ignore those resize “tags” and try to insert your full, HUGE image. After some new testing & research this week, we’ve found that few and maybe no email clients still “blow up” an email image to […]

A few of our users have asked us: how can I force a single line space between paragraphs or lines in my email, instead of the default double space? The answer is a quick trick: hold down the Shift button while you hit Enter and you’ll see a “soft return” (single-spaced line) instead of a “hard return” (normal default new line spacing). For example, It’s as easy… as 1, 2, 3! What goes into a great marketing email? Download the anatomy of a marketing email template Important TIP: As you […]