Email has evolved dramatically in recent years. Email inboxes are no longer the cluttered environments that they used to be, stuffed full of irrelevant and unnecessary emails. Messages are now meticulously sorted into different categories based on their purpose. Essential emails, such as personal messages from friends, family, and colleagues and crucial transactional emails from businesses, typically land in the primary inbox folder. Meanwhile, marketing campaigns and newsletters are directed to the promotions tab, while social media notifications have their own dedicated space.  Initially, many marketers were wary of email […]

Beginning February of 2024, Gmail and Yahoo! will require senders to pass DMARC in order to avoid negative impact to email delivery. What is DMARC? DMARC is an email authentication protocol that works on top of SPF and DKIM. For a DMARC record to pass in emfluence, you must also have the required DKIM records for that sending domain (which should have been set up during your onboarding). You can learn more about DMARC and how it works here. What do I need to do? If you send emails to […]

So you’ve got a list of purchased email addresses—now what? Whether you were pressured to buy this list, came across it in your marketing automation platform, or discovered it in your company files, the first thing you should know is that you should not send an email to these people. Not even to ask them if they want your emails—not even that. It’s tempting to sit on a list of potential buyers, and even more so if you’re in B2B and can make a good guess that these email addresses […]

Let’s start with simple definitions: in email, a bounce happens when a recipient’s mail server rejects an email. It’s the email server equivalent to swiping left on a dating profile app. Hard bounces and soft bounces can be triggered for several reasons, and it’s important to know which type is affecting your email marketing campaign from reaching some of your contacts. Knowing the difference between a hard bounce versus a soft bounce will help you effectively handle each situation when they come up, while still maintaining your deliverability reputation and […]

If you turned to email marketing as a reliable channel to engage with your customers in 2020, you were not alone! The emfluence Marketing Platform saw a 177% increase in send volume in 2020, with the Advertising/Marketing industry boasting a 349% increase in send volume. With these metrics, we can safely say that email is NOT dead! Even though email is alive and well, this does not give marketers a free pass to be cavalier with the quality of their email lists. Clean data is king, people! What are we […]