Successful email marketing is built on trust. Your subscribers trust you to deliver timely, relevant, and engaging emails. As a marketer, it’s your job not to disappoint these people.   Trust in email marketing is hard-won and easily lost. Losing the trust of your email subscribers can have significant consequences. In the short term, this might mean a reduction in email engagement and website conversions as your emails are ignored. In the long term, it could result in subscribers leaving your lists, spam complaints, and your email deliverability falling off a […]

Email has evolved dramatically in recent years. Email inboxes are no longer the cluttered environments that they used to be, stuffed full of irrelevant and unnecessary emails. Messages are now meticulously sorted into different categories based on their purpose. Essential emails, such as personal messages from friends, family, and colleagues and crucial transactional emails from businesses, typically land in the primary inbox folder. Meanwhile, marketing campaigns and newsletters are directed to the promotions tab, while social media notifications have their own dedicated space.  Initially, many marketers were wary of email […]

Beginning February of 2024, Gmail and Yahoo! will require senders to pass DMARC in order to avoid negative impact to email delivery. What is DMARC? DMARC is an email authentication protocol that works on top of SPF and DKIM. For a DMARC record to pass in emfluence, you must also have the required DKIM records for that sending domain (which should have been set up during your onboarding). You can learn more about DMARC and how it works here. What do I need to do? If you send emails to […]

So you’ve got a list of purchased email addresses—now what? Whether you were pressured to buy this list, came across it in your marketing automation platform, or discovered it in your company files, the first thing you should know is that you should not send an email to these people. Not even to ask them if they want your emails—not even that. It’s tempting to sit on a list of potential buyers, and even more so if you’re in B2B and can make a good guess that these email addresses […]

Let’s start with simple definitions: in email, a bounce happens when a recipient’s mail server rejects an email. It’s the email server equivalent to swiping left on a dating profile app. Hard bounces and soft bounces can be triggered for several reasons, and it’s important to know which type is affecting your email marketing campaign from reaching some of your contacts. Knowing the difference between a hard bounce versus a soft bounce will help you effectively handle each situation when they come up, while still maintaining your deliverability reputation and […]