Yahoo recently moved from suggestion to enforcement when it comes to email deliverability. For email marketers, this shift raises the stakes: miss authentication, list quality, or complaint thresholds, and your campaigns might never reach inboxes again. What’s New: From Soft Guidelines to Strict Enforcement In early 2024, Yahoo (alongside Gmail) announced new sender requirements that essentially formalized what responsible senders have been doing for years: Initially, Yahoo took a soft-enforcement approach: warning senders, sharing guidance, and giving teams time to adapt. But beginning in April 2025, Yahoo started tightening enforcement. […]
If you send marketing emails to Gmail users, it’s time to tighten up your sending practices. As of June 2024, Google rolled out new rules for bulk senders that raise the bar on authentication, unsubscribe functionality, and spam complaint thresholds. The goal: a cleaner inbox experience for users. The consequence for marketers who don’t comply: slower delivery, lower inbox placement, and more messages headed straight to spam. Here’s a breakdown of what changed and how to make sure your messages keep landing where they should. Key Updates at a Glance […]
Email marketing isn’t rocket science. In fact, it’s that very simplicity that makes it so accessible to marketers and consumers alike. The basic building blocks—subscribers, lists, campaigns, and workflows—are easy enough to grasp for anyone with even a passing interest in digital marketing. But every now and then, a technical term pops up that stops you in your tracks and makes you think, “Wait… what does that even mean?” One of those head-scratching terms is DKIM/SPF Alignment. And while it might sound intimidating at first, understanding what it is (and […]
Are your emails landing in the spam folder? You’re not alone. Email authentication issues impacting deliverability are a growing concern for email marketers, including many high-volume senders. This is a situation that demands your immediate attention. Inbox placement will only get more challenging for those who don’t comply. But this isn’t all bad news. In fact, we believe it’s actually good news for email marketers for two reasons: So what’s happening? Microsoft is Tightening Email Sender Requirements Microsoft recently announced that it is stepping up its efforts to combat spam […]
Successful email marketing is built on trust. Your subscribers trust you to deliver timely, relevant, and engaging emails. As a marketer, it’s your job not to disappoint these people. Trust in email marketing is hard-won and easily lost. Losing the trust of your email subscribers can have significant consequences. In the short term, this might mean a reduction in email engagement and website conversions as your emails are ignored. In the long term, it could result in subscribers leaving your lists, spam complaints, and your email deliverability falling off a […]
