You’ve seen them on websites and in emails for years: subtle call-to-action boxes that feature a thin border and text label of the same color with no button fill. These little guys are commonly known as ghost buttons, and they’ve created quite a division in the digital marketing space. Some marketers swear by their effectiveness while others call them poor performers. At emfluence, we like to say that as with most things email, it really depends. Why Use a Ghost Button? Thanks to a pretty simple design that often blends […]

From the future of AMP to the @ sign’s past, emfluence’s first webinar in a series of three with our friends at Email on Acid was a huge success! Featuring Women of Email Co-founder Jen Capstraw, emfluence’s Director of Digital Strategy Cory LaGrange, and Email on Acid’s Betsy Grondy, we covered a full slate of where email has been, what’s happened to email since COVID, and where email is headed next. If you missed the session live, you can sign up to watch the event here. We had so many […]

2020 has been a year for email marketing to shine. With so much inconsistency around traditional marketing channels, email send volume has increased exponentially this year. At emfluence, we’ve seen a remarkable 177% increase in the number of emails people are sending this year over last—which means more competition for that email open in your recipients’ inbox. If you’re looking for ways to uplevel your email marketing, evaluating your copy is a great (and easy) place to start. Here are 5 of our quick tips for crafting email copy that […]

Email has been one of the most consistent channels for marketers during the 2020 pandemic. Volume overall (as measured by the emfluence Marketing Platform) is up more than 56% this year, and there’s no surprise as to why—in a time where direct mail, targeting methods, sales calls, and trade shows are largely unavailable, we can always rely on email to find its way to our target audience. That doesn’t mean marketers have freedom to email at random. If you want your email campaigns to prove successful, there is a list […]

It’s every email marketer’s least favorite inbox, and yet for B2B email marketers, the Outlook inbox is the most likely place our emails will land. Outlook is notorious for wreaking havoc on design elements, blocking attractive images, and making email marketers cry, but despite the problems it causes, it’s still the fourth-most popular inbox in the world, according to Litmus’ http://emailclientmarketshare.com/:   While we can’t change the fact that Outlook is the bread and butter inbox for B2B, we do hope our B2B email marketer’s guide to Outlook can ease […]