You’ve heard the stats: email marketing can drive as much as $40 for every $1 spent. Email is consistently one of the top performing digital marketing channels, and yet most of what we talk about when we talk about email performance is still tied to open and clickthrough rates.   That’s not to say opens and clickthroughs aren’t important—they are great for email marketers to use for benchmarking campaign type responses, engagement, and general success—but for email to be a truly impactful channel, marketers need to push beyond surface metrics […]

Thinking about overhauling your email strategy in 2020? There’s more to strategy than triggers, segments, and copy. One of the more important decisions you’ll make as you build out your email strategy is how you will display the message you wish to send. Here’s where your email templates come into play. Email templates provide your email strategy with a framework of possibility. They help you keep your branding consistent across campaigns and email types. They can be time savers as you create and add new emails to your campaigns. They […]

Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional emails have sparked your curiosity. You’re probably here because you’re looking for transactional email best practices—the rules on what you can—and can’t—do in a transactional email, and you’ve come to the right place. Let’s dig in: What Is a Transactional Email? The short version is that a transactional email is a message triggered by a specific behavioral action (or inaction), like a transaction receipt, a […]

So your organization has been growing quickly and at it’s finally time to get serious about integrating your CRM and marketing automation platforms. It’s a smart move! Sales and marketing alignment is a critical component of maintaining success and achieving sustainable, long-term growth. And a key part of this alignment is making sure your marketing and sales systems align as well. The customer journey involves fast-moving interactions that constantly bounce between sales and marketing touchpoints at every stage. The tighter the integration and alignment of your systems, the better your […]

Want better insight into where you’re winning or losing your deals? Try leveraging the Competitors entity in Microsoft Dynamics 365.   The Competitors entity of Microsoft Dynamics 365 for Customer Engagement/CRM accompanies other, more popular entities, like Lead, Account, Contact, and Opportunity. Although it’s not used as often as the other entities, the Competitors function can provide a wealth of important marketing and sales data—all of which you can use to better segment and market to audiences using your marketing automation software and CRM integration. The Ultimate Strategy Guide to […]