By Ken Magill for emfluence “I love it when something pops up in my face on a website and won’t let me continue what I was doing until I deal with it,” said no one ever. That no one likes being interrupted should be a top consideration when deciding how to employ modals, or pop-ups that disable the content on a website and require some action before the site visitor can get on with whatever he or she was doing. However, deployed thoughtfully, modals can yield great benefits to both […]

This month’s emfluence Marketing Platform updates include SMS features, updates to conditional content and more. See what our community has asked for and what we built in August 2021: SMS Has Arrived! emfluence has released its first version of SMS, with more to come. Similar to the compose process for sending emails, clients with SMS enabled in their accounts can now text manual bulk sends to groups of contacts with saved mobile numbers in the platform. You can also search for previously sent messages and keep track of responses to […]

This month’s emfluence Marketing Platform updates include Else statements in Conditional Content, the addition of Date Sent to the Recipients Download Report and more. See what our community has asked for and what we built in June 2021: Add Else Statements to Conditional Content JB Asks: Can you add an Else statement to Conditional Content? Conditional Content now includes an Else statement. This allows you to create an “If/Then” statement and add content to an email or landing page for certain contacts based on your logic and now provide alternate content […]

This month’s emfluence Marketing Platform updates include conditional content in emails and landing pages, more contact scoring options for web page visits, an easier way to delete email drafts, and more. See what our community has asked for and what we built in June 2021: Conditional Content Conditional Content now allows you to create an “If/Then” statement and add content to an email or landing page for certain contacts based on your logic. Only the contacts who match the logic will see what you have put inside the block. This […]

This month’s email tip is brought to you by Anne Tomlin of Emails Y’all. Anne Tomlin is a freelance email developer and the founder of Emails Y’all. Specializing in email development for over a decade, she has worked with such brands as Discovery Inc., NPR, and Brinks Home. Anne is dedicated to coding accessible, responsive emails that render gorgeously in every major client. She runs Emails Y’all based on the principle that everyone deserves an excellent rendering regardless of their chosen client. In the latest Tip of the Month, we […]