I’m going to start this article with a gentle warning. Artificial Intelligence (AI) is a tool that can help you become a more efficient and successful marketer. You can use AI to inform your marketing strategy and take some of the heavy lifting out of your activities, but remember, the buck stops with you. AI is not a “magic marketing button” that you can hit to suddenly automate everything you do. So when deploying AI, you’ll need to carefully consider those marketing objectives and double-check everything it produces to ensure […]
This month’s emfluence Marketing Platform updates include journey stage reporting, new save options for QR codes, Query References on custom fields, and more. See what our community has asked for and what we built: Journey Reporting DC Asks: Can you provide a way for us to set a journey stage on a contact? Using one of your custom fields, you can now add values for Journey Reporting. Create a text field, check the box to enable Journey Reporting, and add one or more stages as picklist values. Journey Reporting can […]
Text messaging is a popular means of communication and over the years it has become an effective way for brands to reach their audiences. Short Message Service (SMS) and Multimedia Messaging Service (MMS) have become essential to businesses of all kinds. However, with the arrival of artificial intelligence, these traditional methods of communication are being enhanced, transforming into an innovative and efficient way to engage customers and drive sales. What are SMS and MMS? Before diving into the ways AI can push us towards higher goals, let’s define SMS and […]
AI is a practical and essential tool for the modern-day marketer. It helps brands thrive in a competitive landscape and allows you to nurture relationships through effectively. These relationships are more important than ever especially when it comes to email marketing tactics. Nurturing your leads through email involves building and maintaining meaningful relationships and guiding prospects through the customer journey. It requires providing subscribers with valuable content and assistance through personalized, relevant, and timely communications with the ultimate goal of turning them into loyal advocates. How does AI help you […]
Your Customer Relationship Management (CRM) system is the beating heart of your business. With every step of prospect and customer engagement recorded in your CRM, you should never be more than a few clicks away from the intelligence you need to make strategic decisions. But your CRM is only as good as the information you feed it and the decisions you make about how to use that data. To make the best use of your CRM, you need a carefully defined and precisely executed CRM strategy. What is a Customer […]
