Email marketing offers banks and other financial institutions a powerful marketing channel to engage with clients, provide valuable insights, and promote financial products and services. In many respects, email marketing for a bank is just like email marketing for any other retail business. Despite this, many marketers believe that email marketing can be challenging or even risky in an industry where trust and security are crucial. However, the benefits of email marketing, when done right, far outweigh the risks, making it a strategy worth considering for banks. In this post, […]
This month’s emfluence Marketing Platform updates include a multi-user indicator when editing emails and landing pages, updates to SMS scheduling, new additions to reporting and more. See what our community has asked for and what we built: Manual SMS Scheduling SR Asks: I was hoping to schedule two SMS messages in fairly close succession (say, five minutes apart). Is this a change you can make? We’ve updated the option for manual SMS message scheduling from every 15 minutes to every 5 minutes. Interested in adding SMS messaging to your account? […]
Never underestimate the power of a good landing page strategy. A good landing page can help you convert more visitors into subscribers, drive traffic to detailed pieces of thought leadership content (eBooks, videos, podcasts, etc.), test new product ideas, or even build an entire business. The ability to build and deploy a great-looking landing page quickly and efficiently will give your marketing organization a competitive edge over slower-moving rivals. So, when a marketer is given the chance to launch a landing page strategy without the support of a web developer […]
It’s never been easier for marketers to target their audience in a location that almost guarantees engagement. That location is on a device held in the palm of their customers’ hands, and according to a report in The Atlantic, 21% of people would rather go without their shoes than put that device down. Of course, we’re talking about the smartphone. It’s hard to imagine a technology so hardwired into our psyche that almost every modern marketing channel attempts to drive engagement through it. Even the humble billboard poster encourages passers-by […]
Mark Zuckerberg’s famous five-word mantra, “Move fast and break stuff,” inspired a generation of technology entrepreneurs who sought to emulate his success and get rich fast. For some (think Uber, Airbnb, and Netflix), this business philosophy worked well and left countless legacy competitors lying in the dust. But for others (think Theranos), breaking stuff meant breaking the law, which never ends well. Moving fast and breaking stuff may work well for organizations with unlimited resources to devote to projects that may or may not yield a return. But for the […]
