Public sector teams are expected to communicate quickly and consistently, but the reality is that most operate with limited staff and aging systems. Important updates take too long to send. Manual processes slow everything down. The result is public communication that feels reactive instead of reliable. And because most teams rely heavily on email, SMS alerts, and social posts to reach residents, those delays quickly become highly visible. Marketing automation changes that by removing unnecessary steps and creating predictable, repeatable processes. It centralizes communication across email, SMS, and social, so every channel stays aligned and up to […]
Triggered email campaigns don’t have to be complicated to be effective. You probably already have your welcome email, abandoned cart reminder, and maybe even a birthday message on autopilot. That’s great. But if you stop there, you’re only scratching the surface of what simple triggered emails can really do for your brand. The truth is, while marketers obsess over the latest trends in AI and social media, the real ROI is still hiding in your inbox, specifically in the automated campaigns you’re not sending. At emfluence, we believe in working […]
Microsoft Partners today are under increasing pressure to deliver more value, more services, and more ROI—without increasing complexity. Whether you’re an MSP, Dynamics 365 consultant, or ISV, your customers are asking for help automating their marketing and connecting campaigns to revenue. The challenge? Building and delivering that service isn’t always in scope for your team. That’s where the emfluence Reseller Program comes in. If you’ve ever wanted to offer marketing automation that actually works with Dynamics—without hiring a marketing team to implement it—this program was built for you. In this […]
When it comes to winning over potential customers, it’s not just advertising that gets you far. What truly builds trust and sparks meaningful connections are real-world success stories—case studies that speak to the heart of the customer’s needs and show how your solutions have delivered results. These powerful narratives are far more than marketing collateral; they’re a way to prove your value in a tangible, measurable way. So, how do you craft case studies that don’t just sit on a shelf but actively persuade and engage? It starts with understanding […]
The modern marketer is constantly looking for strategies to optimize their campaigns. It’s not enough to know what works—you need to understand why it works. That means going beyond vanity metrics and last-click attribution, a model that gives all the credit for a conversion to the last click that led to it, to fully understand how your campaigns influence real revenue outcomes. This is where multi-touch attribution steps in. When executed effectively, multi-touch attribution unveils the entire customer journey – from the initial interaction to the final transaction. This comprehensive […]
