When it comes to growing and engaging your SMS subscriber list, you should do what works. But how do you know what works? Look at what other successful SMS marketers and businesses are doing.  To that end, we’ve conducted a study that surveyed B2C and B2B businesses. Some are using SMS marketing successfully already. Others are in various stages of developing it.  Among those who are SMS users, the research found several commonalities that we’re going to share with you so you can benefit from what others have already found […]

SMS marketing is quickly becoming one of the most effective forms of media for businesses to directly engage customers and prospects. Why? Because the open rates are through the roof and text messages are read almost immediately upon receipt. It’s the most direct, efficient, and quite possibly effective way to communicate with customers who have opted in to receive texts from your company. But using text messaging to reach customers comes with a few extra strings. You have to do it a certain way to stay legal and compliant, for […]

SMS marketing has quickly become a key part of the marketing mix for companies — both small and large — across almost every industry. It can be used to revive leads for B2B organizations or inspire immediate customer action for B2C brands. But like any ‘new’ way to reach customers and attract leads, the question remains, “Is it right for your organization?”. To help you determine if bulk text messaging might be something your company should begin using as an engagement, sales, and customer service tool, here’s a quick look at the […]

Looking to give our customers another advantage over their competitors, emfluence is launching a new SMS service that allows you to send bulk text messages to anyone who opts in to receive text messaging from your company. With SMS, you’ll be able to send special sales offers, surveys, contests, delivery and shipping notifications, and other direct communications right to the phones of your customers. “Multiple studies have made clear that a great majority of customers want to be texted by companies they trust, and that’s why we’ve made it a […]