Marketing moves fast. Audiences subconsciously expect marketers to keep up with personalized, relevant experiences across channels and deliver results, usually with fewer resources. The secret to keeping up?   Streamlining your marketing workflows.  Whether you’re sending emails, managing content calendars, or launching complex nurture campaigns, the ability to design, automate, and optimize your digital marketing workflows can be a major driver of success.   Understanding what workflows in marketing actually are, why they matter, and how to streamline them to work smarter, more intuitively, and not harder is essential in today’s world.  […]

The manufacturing industry is no stranger to volatility. Economic uncertainty is a constant challenge whether it’s shifting supply chains, rising material costs, or the looming threat of tariffs. In the face of these disruptions, how manufacturers respond matters more than ever. How you communicate with your customers, adapt to new realities, and build trust could determine whether your business thrives or survives.   With the right digital marketing strategies, manufacturers can navigate the complexities of tariffs, supply chain disruptions, and price fluctuations while building stronger, more resilient connections with their customers.   […]

Triggered email campaigns don’t have to be complicated to be effective. You probably already have your welcome email, abandoned cart reminder, and maybe even a birthday message on autopilot. That’s great. But if you stop there, you’re only scratching the surface of what simple triggered emails can really do for your brand.  The truth is, while marketers obsess over the latest trends in AI and social media, the real ROI is still hiding in your inbox, specifically in the automated campaigns you’re not sending.  At emfluence, we believe in working […]

Marketing in the banking industry has evolved from a function that simply follows leadership directives to become a strategic enabler that significantly influences the overall vision of the bank. As such, marketing’s responsibilities extend beyond brand positioning and customer engagement. It now plays a pivotal role in steering the transformation of the entire enterprise narrative, ensuring the bank’s relevance in a market where customer loyalty is no longer guaranteed and leading in a digital, customer-centric, and competitive environment.  Marketing’s Strategic Contribution to Banking Enterprise Strategy Marketing teams are integral to […]

Not so long ago, banks didn’t have to worry so much about customer acquisition and retention. People opened accounts at their local branch, often based on their parent’s recommendation, and stayed with them for life. This multi-generational relationship was good business, and as such, marketing a bank’s services was reasonably straightforward. Is it safe? Is it friendly? Does the manager know my name? Yes, yes, yes! The money rolled in.   But banking has changed. Traditional banks are no longer just competing with their Mainstreet rivals. Banks are now challenged by […]