As marketers, we’re always looking for ways to enhance our emails — from experimenting with cool designs and layouts to integrating interesting graphics or widgets. No matter what creative tricks you have up your sleeve, one point to always take into consideration is accessibility. There’s no reason why your content can’t be enjoyed by everyone. After all, if you’re excited about sharing that hilarious GIF, your subscriber would probably get a laugh out of it too.  Accessibility is a large topic to tackle with multiple areas to dive into but […]

If you’re like most marketers, the holidays are a major period where you’re hoping to up your email marketing strategy in order to make the most of the holiday season. This is one of the busiest times of the year for everyone, whether you’re selling a service or product or looking to buy. It’s also the time of year when marketing efforts reach an all-time high to cater to the demands of consumers and meet end of year goals.   Emails are the tried-and-true method of looping customers and clients in […]

Not everything you read on the internet is true. Many of us have come to realize that without issues. However, the same goes for marketing hearsay that pops up! Email is one of the most used channels in marketing and is definitely not dead. Ever wonder if you have your facts straight about email marketing? Curious about the marketing myths that circulate in our industry?  Wonder no more! We’re here to clear things up for you.   Myth #1: X Day of the Week is Best for Sending Emails Tuesdays are […]

There are a million and one ways to evaluate a marketing campaign and a million and one points throughout the campaign to measure. Marketing attribution is one method of analyzing results that can help you prepare future strategies and optimize ROI.   What Is Marketing Attribution? Marketing attribution refers to the process where marketers analyze how strategies and specific customer interactions contribute to sales, website traffic, and overall revenue. These various interactions are known as touchpoints and they represent some sort of action that the potential customer has taken whether that’s […]

Holiday cheer, string lights, Black Friday frenzies, candy canes, and hot chocolate may be the last thing on your customers’ minds right now, especially with the sweltering heat of summer bearing down.   Marketers, however, have to work a few steps ahead which means that while swimming pools and cool drinks dance through the minds of our audiences, sugar plums and Christmas trees are dancing through ours.   We’re here to remind you that the holidays are fast approaching and while half a year may seem like plenty of time to prepare, […]