There are a million and one ways to evaluate a marketing campaign and a million and one points throughout the campaign to measure. Marketing attribution is one method of analyzing results that can help you prepare future strategies and optimize ROI.   What Is Marketing Attribution? Marketing attribution refers to the process where marketers analyze how strategies and specific customer interactions contribute to sales, website traffic, and overall revenue. These various interactions are known as touchpoints and they represent some sort of action that the potential customer has taken whether that’s […]

Holiday cheer, string lights, Black Friday frenzies, candy canes, and hot chocolate may be the last thing on your customers’ minds right now, especially with the sweltering heat of summer bearing down.   Marketers, however, have to work a few steps ahead which means that while swimming pools and cool drinks dance through the minds of our audiences, sugar plums and Christmas trees are dancing through ours.   We’re here to remind you that the holidays are fast approaching and while half a year may seem like plenty of time to prepare, […]

It’s Not Dead…Is It? Forgive me if you’ve heard this one before: email marketing is far from dead. On the contrary, email is alive and kicking, despite the ever-increasing pressure from competitive marketing channels.  It’s been more than a decade since Facebook founder Mark Zuckerberg first declared that email was dead. Over that decade, Facebook has had its own lunch eaten by numerous social media startups. They’re not the new kid on the block anymore. Today, Facebook is more likely to be the social network your grandparents hang out on […]

Next generation marketing is filled with lots of shiny toys for the marketing creative to experiment with, from text messaging communications to the world of podcasts, influencer marketing, and more. There are more marketing channels than ever where marketers can connect with audiences about products, services, and company updates.   While all these methods of communication provide unique ways for engaging audience preferences, it’s the time-tested email that we’d like to highlight when it comes to showing off your cool new marketing tools.   Emails are a tried-and-true way of nurturing a […]

Email marketing is a two-way street. You’ve got emails to send out to your list and they have content they want to read about in those emails. Until they don’t.   Did you know that email fatigue is an actual thing? Yes, we said it. Emails aren’t just beautiful graphics and witty copy—they can be stressful for those in charge of campaigns (even if it is a creative, anxious but mostly excited type of stress) as well as those on the receiving end.   Your subscribers can experience exhaustion from your emails […]