Dark Mode is a feature introduced recently through on Apple and Android devices, and is getting used by those who want better text readability, want to save battery life, or simply prefer the dark appearance. Your emails will generally remain unaffected when a user enables dark mode, but did you know you have the ability to style your emails based on your recipient’s color scheme? Doing so can enable your emails to be more in sync with a user’s preferences, and can also just be a fun way to show […]
Black Friday is just around the corner, and turkeys and inboxes should prepare to be stuffed. While having a great offer might be the main focus of your upcoming Black Friday campaign, creating an email that stands out from the rest could be just as important. Here are a few email tricks that could accompany your offer: Use Google Fonts for more visual appeal If you’re willing to jump through a few hoops, Google Fonts can be a great way to bring some originality to your emails. They won’t be […]
Featuring an average open rate that can be eight times higher and an audience that requires a broad opt-in policy, it’s no wonder that transactional emails have sparked your curiosity. You’re probably here because you’re looking for transactional email best practices—the rules on what you can—and can’t—do in a transactional email, and you’ve come to the right place. Let’s dig in: What Is a Transactional Email? The short version is that a transactional email is a message triggered by a specific behavioral action (or inaction), like a transaction receipt, a […]
Did you know that you can use blocks of dynamic content in the emfluence Marketing Platform in much the same way you use variables for first name, last name, and other data fields? Using both Content Variables and Content Blocks, you can offer up blocks of completely different content to contacts based on what is on his or her contact record. That means you can create one email and deploy many content options from a single send. If you are currently using Dynamic Content Blocks, you can request the achievement […]
2019 is barely underway and we are pleased to introduce a few new updates to the emfluence Marketing Platform. Exclusion Group The Exclusion Group feature makes sending emails even easier. Available in the “Select Group” step, the feature allows senders to specify a group or groups to omit from a mail list. The feature may be handy if you want to mail to your master list but want to exclude a subset for whom the message is inappropriate. For example, you may want to exclude your Florida customers from your […]
