Any company that understands the value of email probably already has a strong email strategy in place, but does that strategy include asking for reviews? Whether your company is offering a product or service, reviews are crucial to your brand’s reputation and business growth, and in some cases, even your lead generation efforts. Did you know that 45% of buyers use reviews during their purchasing process (TrustRadius) and 92% of B2B buyers are more likely to make a purchase after reading a trusted review (G2)? Add to that the fact […]

Learn how (and why) to sync Source Campaign from Microsoft Dynamics to the emfluence Marketing Platform. We’ll show you how to use this data point for personalizing emails, segmenting for new campaigns, and reporting on the success of marketing campaigns. In this video, you’ll learn how to: Personalize with source campaign Segment based on a lead’s origin Report on success in Microsoft Dynamics and the emfluence Marketing Platform

The emfluence Marketing Platform continually adds tools to help you deliver more relevant content to your audience. With the addition of conditional content functionality, it puts some serious power in your hands! The beta version can be used in both our email and landing page editors. Using it is very simple. The block is available to drag onto your email or landing page within the editor. Once you drop it into your email or landing page, you’ll get options allowing you to customize the condition. Here, we’re telling it to […]

When it comes to email, the B2B world has its own unique (and sometimes frustrating) set of challenges. Standing out in the inbox is difficult in itself, but B2B marketers can have even more of an uphill battle in order to cut through the clutter and turn not-so-glamorous subject matter into something that will foster relationships and drive sales. The subject line is often the first impression that comes across to potential clients. As marketers, we put a lot of time into thinking up strategies, designing layouts, and crafting the […]

In this Social Media era we have all heard the same thing—”Email is dead”. This could not be further from the truth! Even with the growth of social messaging and chat apps, email is a part of most people’s daily life online. In 2020, the number of global email users grew to four billion, and is set to grow to 4.6 billion by 2025 (Statista). On top of having massive numbers of frequent email users, email also has a higher ROI when compared to other channels such as social media […]