Want to make the most of your trade show leads? Start by building a trade show lead nurture program with your CRM and marketing automation platform. The idea of creating a lead nurture campaign is pretty easy to get behind. A lead comes in, a scheduled series of follow up touchpoints are triggered, conversion rates improve and all things are right and good in the world of sales and marketing. As you plan out your event communications strategy, here are some high-level steps to get you up and […]
Personalization, personalization, personalization—that’s the key to success for digital marketers these days. But the dirty secret of personalization is that you have to have the data first to make it happen. The good news? Your CRM system is the perfect place to start. As you begin to think about the ways you can personalize your digital campaigns, your CRM system can help you put framework around what you can—and can’t—personalize. Personalization can refer to the timing, segmentation strategy, or data points within an email (among other things). In […]
Whether you use Microsoft Dynamics, Salesforce, a homegrown CRM or otherwise, Marketing Lists built from sales data in your CRM system can be invaluable marketing tools if assembled and utilized properly. If you’re not already using Marketing Lists, these are especially effective when integrated into your marketing automation platform (like the emfluence Marketing Platform). By using Marketing Lists to feed your automated email campaigns, you can more efficiently target the most appropriate audience for any given campaign and include your Sales team in the list building process. Better yet, once […]
Hey, CRM marketers, sending leads from your marketing automation to your CRM environment isn’t a one-time event. Those leads still need nurturing—both to keep current customers happy and to encourage those early hand-raisers to fully convert into actual hot leads. The best way to this? Ensure your CRM system is funneling opportunity to your marketing automation platform (like the emfluence Marketing Platform, say) with the data it needs to generate the most effective follow-up campaigns. In the world of email automation, this data passage is referred to as “trigger” […]
The purpose of a marketing automation system is to generate and feed as many qualified leads to your sales team as possible. But a marketer’s job doesn’t end there. If you’re not mining the sales data being generated by those leads, then you risk leaving additional sales opportunities on the table. To truly benefit from the effort and expense of your marketing efforts, you need to leverage the sales data already available to you in your CRM system. Whether you use Salesforce, Microsoft Dynamics or any number of other CRM […]
