You’re getting great results with paid search, but are you effectively nurturing those new leads through your buying cycle? Learn how to create a lead nurture series that supports inbound paid search and paid media leads through the purchasing phase: In this video, you’ll learn: What sort of supportive messaging to include in a lead nurture How to trigger the nurture campaign How to connect your series to your sales cycle
Welcome new clients, customers, and prospects to your brand with an automated email onboarding series. Learn how to deliver information that’s relevant and creates a smooth onboarding process: In this video, you’ll learn how to: Create triggers from your CRM system to launch an automated welcome series Incorporate helpful information needed for new clients to get started Personalize based on CRM data points
Have leads in your CRM system that you’d like to reengage on behalf of your sales team? Learn how to leverage your CRM integration to the emfluence Marketing Platform to build a lead reactivation campaign: In this video, you’ll learn: How to create automated campaigns triggered from your CRM system How to personalize emails to look like they’re coming from CRM record owners How to nurture leads to a desired goal
You’re gathering contact scores, but what’s next? Learn how to automate emails to people who reach certain contact scores–and how to keep customers out of your automations: In this video, you’ll learn: How to create queries targeted at leads with high contact scores How to personalize your emails How to leverage your CRM to ensure your automated emails land in the right inboxes
Need to remind your customers of important dates, like the end of their contract terms? Learn how to build automated campaigns that are triggered from a specific date field and targeted at encouraging your clients to renew in a timely fashion: In this video, you’ll learn: How to create automated emails off of calculated date fields in the Query Builder How to set reminders How to trigger the series through your CRM system