Marketers sit on more customer data than ever. Every open, click, page view, workflow entry, and form submission is a signal. The challenge is not collecting engagement; it is interpreting it quickly enough to act on it. AI is changing how teams bridge that gap. Instead of manually reviewing activity logs, exports, and timelines, AI can scan behavior patterns across campaigns and summarize what matters most to individual contacts in seconds. It shortens the distance between signal, insight, and action. You get clarity without hours of digging, and contacts receive communication that reflects what they actually care about. This is how […]
Donor data often lives in silos. Reports trail behind real behavior. Personalization takes hours of manual work. For fundraising teams, it’s a constant challenge to turn insights into action. For one nationally recognized pediatric healthcare organization, these challenges were compounded by the need to ensure every outreach effort was efficient, relevant, and HIPAA compliant. This organization set out to solve a familiar problem in fundraising: how to connect donor insights directly to marketing execution without adding more strain on their teams. To do this, they turned to two of their […]
We like to talk a lot about list verification and cleansing in the email marketing industry. It’s one of those marketing best practices that can make a real difference to your deliverability, campaign engagement, and return on investment. But talk is cheap. How many of us are actually doing it? While many email marketers understand the importance of list verification and cleansing, they also see it as a chore. It’s like painting your bathroom ceiling or tidying your garage, there’s always something better to do. If only there were a […]
As wacky as some of our marketing ideas get, there is always a rhyme or reason behind our actions. As marketers, we aren’t just chasing down anyone who stops by our storefront, whether virtually or physically. We understand that the most effective way to grow a business is to use a lead scoring model. A properly fleshed out lead scoring model is one of the most impactful strategies to put in place to keep track of where your potential clients and customers are in the sales funnel. This is a […]
It’s a question that email marketers have been asking for almost as long as we’ve been sending emails. Should I collect every email that legitimately comes my way and maximize the size of my lists? Or should I adopt a double opt-in strategy and risk losing potential subscribers with an additional step in the sign-up process, but guarantee the quality of my lists? A single opt-in strategy can indeed help you build your lists approximately 20-25% faster than a more robust double opt-in process. But does this growth come at a cost? If you had asked me a few years ago what my preference was, I’d have erred on the side […]
