In a time where live events and in-person experiences have been put on hold, marketers are depending on email more than ever to connect with their audiences. Recent data shows email is experiencing some of the highest engagement rates in five years, so ensuring your messages are getting in front of your customers is crucial. If your recipients never see the email, how can they engage with your brand? This is where deliverability comes in – playing a big role in any email marketer’s success.   What is deliverability? Deliverability […]

When you’re sending email through a third party, like the emfluence Marketing Platform, there are a few important technical items that your Email Service Provider (ESP) should help you take care of.  One of the most important is your email authentication.  When you set up a new account or switch to a new email platform, the platform team should ask you to add two text records to your DNS – SPF and DKIM – that will help optimize your inbox placement. A lot of this process may sound like jibberish […]