When you’re sending email through a third party, like the emfluence Marketing Platform, there are a few important technical items that your Email Service Provider (ESP) should help you take care of.  One of the most important is your email authentication.  When you set up a new account or switch to a new email platform, the platform team should ask you to add two text records to your DNS – SPF and DKIM – that will help optimize your inbox placement. A lot of this process may sound like jibberish […]