Unlocking the secrets of email engagement is crucial for effective marketing, and a key metric in this journey is the click-to-view rate. Ever wondered about the difference between a regular click rate and a click-to-view rate? The latter is the gem you need to evaluate the true impact of your email campaigns. In this insightful how-to video, we dive into the nuances, explain why it matters more than a simple click rate, and guide you through calculating and optimizing this essential metric using the emfluence Marketing platform. Get ready to […]

In my latest video, I’m diving into the powerful realm of domain and device analytics within the emfluence Marketing Platform. While it’s easy to access domain and device reports, understanding their significance is key to leveraging them effectively. The domain report breakdown provides crucial insights into your email recipients’ domains, guiding optimization for performance, deliverability, and design. Discover how tracking domains can unearth early deliverability issues and tailor your approach based on specific domains. Equally important is regularly scrutinizing device reports to tailor your email content for optimal desktop and […]

In this video, I take you on a tour of the emfluence Marketing Platform, demonstrating the seamless process of creating segments and workflows. Learn how to use the Query Builder to segment your audience, create dynamic groups and more. From identifying contacts with upcoming birthdays to automating personalized birthday emails, I showcase emfluence’s power in crafting targeted campaigns. Follow along as I navigate through the steps, offering valuable tips for optimizing your email marketing strategies. If you are an email marketer, if you’ve used email software before, you know how […]

AI is a practical and essential tool for the modern-day marketer. It helps brands thrive in a competitive landscape and allows you to nurture relationships through effectively.  These relationships are more important than ever especially when it comes to email marketing tactics. Nurturing your leads through email involves building and maintaining meaningful relationships and guiding prospects through the customer journey. It requires providing subscribers with valuable content and assistance through personalized, relevant, and timely communications with the ultimate goal of turning them into loyal advocates.   How does AI help you […]

The importance of understanding your customers is a top priority for email marketing. Customer journey maps are useful tools that help marketers understand what the customer goes through. This is a visualization that encompasses the entire lifecycle of a customer’s relationship with a brand from exposure to post-purchase interactions. We’ll dive into the world of customer journey maps and how to utilize them to refine your email strategies.   Why Are Customer Journey Maps Important? There are several benefits to customer journey maps that can directly impact the success of email […]