AI is a practical and essential tool for the modern-day marketer. It helps brands thrive in a competitive landscape and allows you to nurture relationships through effectively. These relationships are more important than ever especially when it comes to email marketing tactics. Nurturing your leads through email involves building and maintaining meaningful relationships and guiding prospects through the customer journey. It requires providing subscribers with valuable content and assistance through personalized, relevant, and timely communications with the ultimate goal of turning them into loyal advocates. How does AI help you […]
The importance of understanding your customers is a top priority for email marketing. Customer journey maps are useful tools that help marketers understand what the customer goes through. This is a visualization that encompasses the entire lifecycle of a customer’s relationship with a brand from exposure to post-purchase interactions. We’ll dive into the world of customer journey maps and how to utilize them to refine your email strategies. Why Are Customer Journey Maps Important? There are several benefits to customer journey maps that can directly impact the success of email […]
There’s no doubt that there are likely dozens of unread marketing emails sitting in your inbox right now. Endless emails are sent on a daily basis to users all over and many are deleted without a second look. What’s a marketer to do? Grabbing attention comes down to crafting a compelling email subject line. This is the first impression your email makes and has a direct impact on whether it gets read or dismissed. To stand out, it’s essential to create a subject line that is hard to ignore. In […]
The power to keep customers and clients on your side rests in your email lists. But those lists will only help you build customer loyalty and drive revenue if you put them to work. It doesn’t matter what line of business you are in, how good your products or services are, or how well you deliver on your promises; customers can be a fickle bunch. If you don’t keep them engaged between projects or purchases, they can quickly have their heads turned by a competitive offer. Throughout this article, we’ll […]
Email marketing has been a key channel for reaching customers. This is a strategy that gives you the opportunity to really connect with your audience in a direct and personal way. It can also have a significant impact on your customer’s lifetime value and lead to many benefits if deployed with intention. Read on as we explore what customer lifetime value is and how email marketing plays a role. What is Customer Lifetime Value? Customer Lifetime Value or CLV is a metric that is important to a company when analyzing […]
