Every marketer has a to-do list. As we kick off 2024, now is a great time to review that list and make sure you are making good use of all the opportunities available to you today before moving on to the next big thing. Over the last year, the marketing experts at emfluence have been busy documenting all the essential opportunities available to users of the emfluence Marketing Platform, helping them meet their current objectives and future proof their businesses. So what was new in 2023, that you should definitely […]
Insurance is a funny old business. It’s one of those financial products everybody needs but hopes they’ll never have to use. As an insurance agent or broker, you know that the only time most of your clients think about their insurance is when their policies are due for renewal, or when the worst happens and they need it to cover their losses. You’ll also know that a considerable part of your job is reminding your clients that their renewals are due—because there is no insurance policy for a lapsed insurance […]
Text message marketing or SMS marketing has gained a lot of ground in the past few years and is now a common way to communicate promotional or informational messages to your audience base. This is a strategy that’s grown in popularity due to its ability to foster better relationships and enhance engagement. For health insurance companies, incorporating text message marketing into your strategy can transform the way you interact with patients and streamline operations. We’ll be exploring this useful tool and its applications to a traditional industry that’s evolving with […]
With the advent of ChatGPT, using AI to create marketing content has entered the mainstream conversation. The question is, how far can we take this? What can AI do better than humans, and what can only be done by human marketers, writers, and content creators? Used well, these tools can save time and increase productivity, and may actually be able to increase the quality, reach, and effectiveness of your marketing content. Used poorly, and you can lose touch with what makes your business and brand unique and relevant to your […]
Customer Relationship Management (CRM) is a vital aspect of running a business. Having a strong strategy to tackle this does wonders for your brand. Get ready to learn why it makes such a difference and how to create a strategy that works for you. Importance of CRM Strategies Why is having a CRM strategy so important? The entire basis of building relationships and nurturing them depends on having a good CRM strategy. A CRM strategy helps you develop an understanding of who your customer is and how you can make […]
