So, you’ve decided to invest in marketing automation technology for your healthcare organization—great decision! You’re probably excited about all the digital “magic” that will streamline your patient communications and marketing tasks. While a marketing automation platform like emfluence can undoubtedly help you do all that and more, it’s essential to know that you’ll also need to invest some time in the setup process to get the most out of the system.  You can think about the implementation process in the same way you might help a patient maintain their health […]

While nothing is more important than good health, privacy comes a close second in marketing. In the case of marketing automation, healthcare marketers play a crucial role in upholding patient privacy, making healthcare marketing and privacy inseparable. As a result, healthcare has become one of the most heavily regulated sectors in a marketing industry already deeply concerned about protecting individuals’ data.  Healthcare marketers in the United States must comply with all the global rules and regulations covering the marketing of everyday products and services, like GDPR and CPRA, as well […]

Mistakes in email marketing are inevitable, but how you handle them can make all the difference. Enter the “Oops” email—a tool that can turn an error into an opportunity to strengthen your relationship with your audience.  The Importance of Acknowledging Mistakes Ignoring an email mistake can be detrimental to your brand’s reputation. Whether it’s a broken link, incorrect information, or a spelling error, your audience will notice, and how you respond can either build or erode trust. The “Oops” email is your chance to show accountability, professionalism, and even a […]

I’ll scream if I hear the words “mass” or “bulk” email marketing campaign ever again. This dated approach isn’t what successful email marketing should look like in 2024. We’re much more sophisticated than that these days.    Email marketing success is no longer about the size of your list or the number of people you reach. It’s about the power of sending the right email message to the right person at the right time. This targeted, efficient, and effective email marketing strategy begins with email list segmentation, empowering you to connect […]

One of the many great things about email marketing is the almost instant access to easily understandable analytics following each send. Open rates, click-through rates, conversion rates, spam complaints—it’s pretty obvious what each of these metrics means. But what exactly is a bounced email, and why is it crucial to understand the difference between a hard and soft bounce? Let’s delve into this important distinction:  What is a Bounced Email? A bounced email is an email message that cannot be delivered to its intended recipient and is returned to the […]