The best part about working in marketing is that we’re often trailblazers in our industry, with opportunities to test out strategies and discover new ways to connect with audiences. Our work each day centers around data-driven creativity.   We spent the earlier part of this year focusing on personalization, sharing and learning about the importance of tailored copy in marketing efforts. We took what we said to heart and did some of our own testing to gain insights on the impact of customizing our marketing messages. By playing with dynamic content, […]

When the success of your marketing automation campaigns relies on sending the right message to the right person at the right time, dynamic content increasingly becomes a “must-have” strategy.  Dynamic content creates tailored experiences for your audience by delivering highly targeted content based on their previous engagements across a variety of marketing channels, including your websites, social media, and email marketing campaigns.  Dynamic Content: Time to Invest in a Bit of Magic When compared to your “old school” static email marketing newsletters and landing pages, dynamic content might appear as […]

Email marketing doesn’t just play around with the concept of demographics employed by most acquisition marketing channels. There’s an actual, identifiable human behind every email address and they deserve better than a “catch-all” email communication.  In many ways, email is a marketer’s dream. It’s not only a medium where individual consumers opt in and subscribe to your campaigns, suggesting they really value your email communications. It’s also a place where your subscribers surrender so much personal information over the lifetime of their relationship with an organization that it really would […]

Powerful marketing automation platforms help build powerful marketing teams. Visit our blog to learn what must-have features you should look for in a marketing automation platform.

Manufacturing companies aren’t typically on the leading edge of adoption for digital marketing strategies, and according to the Content Marketing Institute, only 1% of manufacturing marketing teams consider their marketing to be “sophisticated”. However, you don’t need to be a marketing wizard to leverage your CRM data to efficiently (and effectively) segment, nurture and ultimately sell more deals with your marketing automation platform. You just need the right data and a plan in place. Marketing deserves at least a 50% stake in every CRM. The data being collected in your […]