How to Use Variable Content to Create a Custom Post-Sale Experience


Want to show prospective customers how much they mean to you after a sales appointment? Using the emfluence Marketing Platform, you can create customized, personal quote pages that recap your conversation, record important notes, and share relevant details to help close the sale: In this video, you’ll learn: How to use variable content on landing pages How to build content blocks using text, images, and video How to share personalized content with specific individuals

What’s New: Unpublishing Workflows and More


This month’s emfluence Marketing Platform updates include unpublishing workflows, changing the throttling on a paused email and new badges for users to earn. See what our community has asked for and what we built in March 2021: Unpublish a Workflow LP Asks: Can you make it easier to turn off workflows? Finished with your workflow? Need to turn it off? You can now find an Unpublish Button on your workflow. The current state of your workflow will be turned into a draft (meaning you will lose any existing drafts) and your […]

Buyer Intent Triggered Email Campaigns


Are you working a strong funnel of marketing qualified leads? Using buyer intent signals in the emfluence Marketing Platform and your CRM system, you can create automated outreach emails designed to determine which of those marketing qualified leads might be ready for a sales conversation–all without your sales team lifting a finger. In this video, you’ll see what signals to use and how to automate the outreach while still maintaining a personal touch: In this video, you’ll learn: What buyer intent signals to include in your automation query What data […]

Take Your Email from Skateboard to Hoverboard


The final installment of our three-part series with Email on Acid on the Future of Email concluded with emfluence’s Natalie Jackson and Cory LaGrange chatting with Email on Acid’s Amanda Bacher about ways in which email marketers can take their automation to the next level of awesome. Covering systems and processes, data integrations, variables, CDPs, and more, be sure to catch the full video here: Email Marketing Automation Evolution One of our favorite parts of this event was working with Email on Acid to build a guide to Email Marketing […]

What’s New: Pausing or Canceling a Manual Email and More


This month’s emfluence Marketing Platform updates include pausing or canceling manual emails, searching by Domain in Query Builder, easily embedding video on a Landing Page, and Pending Recipients lists for manual emails. See what our community has asked for and what we built in February 2021: Pause or Cancel a Manual Email in Progress AS Asks: Can you provide the option to pause an email in progress? You now have the ability to either Pause or Cancel a manual email in progress. Pausing will allow you to temporarily stop sending to […]

 

Ready to give it a go?

Request a demo