If you send marketing emails to Gmail users, it’s time to tighten up your sending practices. As of June 2024, Google rolled out new rules for bulk senders that raise the bar on authentication, unsubscribe functionality, and spam complaint thresholds. The goal: a cleaner inbox experience for users. The consequence for marketers who don’t comply: slower delivery, lower inbox placement, and more messages headed straight to spam. Here’s a breakdown of what changed and how to make sure your messages keep landing where they should. Key Updates at a Glance […]
Apple’s Link Tracking Protection rolled out with iOS 17 and expanded significantly with iOS 18 in late 2024. If you’re a marketer running email campaigns, this change is already affecting how you track clicks and measure success, and it’s only going to grow throughout what remains of 2025. With iPhones making up over half the US smartphone market, most businesses sending emails to consumers will feel this impact during the crucial fall marketing season. Here’s what you need to know to keep your email marketing profitable and measurable. What Is […]
Are your emails landing in the spam folder? You’re not alone. Email authentication issues impacting deliverability are a growing concern for email marketers, including many high-volume senders. This is a situation that demands your immediate attention. Inbox placement will only get more challenging for those who don’t comply. But this isn’t all bad news. In fact, we believe it’s actually good news for email marketers for two reasons: So what’s happening? Microsoft is Tightening Email Sender Requirements Microsoft recently announced that it is stepping up its efforts to combat spam […]
No, TCPA isn’t another new acronym in the alphabet of legislation that marketers need to comply with (think GDPR, CCPA, and CPRA). The TCPA, or Telephone Consumer Protection Act to give it its full name, has existed since 1991, so you should be all over it already. However, there’s no time like the present to brush up on TCPA compliance because there’s some new rules that will come into play starting April 11, 2025. These new rules will make it easier for consumers to revoke their consent to receive robocalls […]
It’s never been easier for marketers to target their audience in a location that almost guarantees engagement. That location is on a device held in the palm of their customers’ hands, and according to a report in The Atlantic, 21% of people would rather go without their shoes than put that device down. Of course, we’re talking about the smartphone. It’s hard to imagine a technology so hardwired into our psyche that almost every modern marketing channel attempts to drive engagement through it. Even the humble billboard poster encourages passers-by […]
