Student recruitment will always be an uphill struggle if you think a printed prospectus and a basic website are enough to attract students to your college or university. To succeed in today’s higher education market, marketers must embrace a more agile, digital-first approach that addresses evolving student expectations through compelling storytelling, strategic lead generation, and effective student acquisition techniques.  In this article, we’ll explore how student’s expectations of higher education institutes are changing, how the education market is being disrupted by new technology and trends, and how marketers can fight […]

Marketing automation technology has already taken powerful marketing channels, like email, SMS (text), social media, and content marketing, into a new age. Thanks to platforms like emfluence, marketers have the ability to send the right message to the right person at the right time and scale with incredible levels of efficiency. And the pace of change isn’t about to slow down anytime soon. The growing influence and continued integration of Artificial Intelligence (AI) into marketing automation platforms means the potential for this technology to quickly evolve into something akin to […]

The most effective email marketing campaigns empower recipients to make quick decisions, guiding them to their desired destination with minimal effort and distractions. Interactive emails are a key tool in this streamlined approach, providing subscribers with the control to engage in a way that suits them best, leading to the positive interactions every marketer desires.   This might sound counterintuitive. After all, we’re talking about an email strategy that enables subscribers to do more in the inbox than simply open, read, and click. However, in the case of interactive emails, this […]

Whether you’ve been creating emails for years or you’re just getting started, any good email marketer will tell you that an email checklist is a good resource to have on hand. They are so simple that you probably already have one in mind while scrutinizing your emails before you hit send. Well, we’re here to make things even easier for you with a comprehensive list to ensure that all your emails are perfect when they hit your recipients’ inboxes. The Importance of an Email Marketing Checklist An email checklist is […]

Email marketing has been an important way of corresponding with consumers since it was first introduced. It has extensive reach and it’s effective at its job of providing a direct form of communication between entities.   While there are about a gazillion marketing strategies to engage audiences, like traditional marketing (newspaper ads, TV commercials, radio spots) or digital marketing (social media, texts, PPC), email is where it’s at. And, you must admit, because we understand its power, it does consume us as marketers. We plan out strategies months in advance, attend […]