You are not alone if you feel like it’s been even more challenging to hit the inbox consistently. Personalization and relevancy aren’t a guarantee that you will land in the right spot, but it does play a role. Find out how experts in email answered our question: Relevancy in email has been part of the conversation for over 20 years—in 2022, as personalization evolves and bubbles to the top of the conversation, how does the definition of relevancy change? The Experts Christopher Donald | InboxArmy Betsy Grondy | Blackhawk Network […]
A picture is worth a thousand words. That statement should be as true today as when Frederick R. Barnard first suggested it in the late 1800’s. However, as an illustrator famed for his work on the novels of Charles Dickens and early visual advertising campaigns, it’s safe to say that Barnard never experienced the problem of a poorly rendered email. When images fail to download due to lack of internet or mobile connectivity, a picture is worth absolutely nothing. Words and Pictures Suppose you use graphics to represent the text in your email campaigns (think company logos, fancy fonts, promotional banners), […]
There’s a good chance you read this headline and said out loud, “one!” And for most email types, you’re probably right—one call-to-action per email is the general recommendation for a reason: it holds your audience’s attention to the singular “thing” you want them to do, which is click to convert on your email. But sometimes, one call-to-action can have the opposite effect: it can turn off recipients who would like to do something, but not necessarily that thing (or at least not yet). For example, let’s say you’re running a […]
This month’s email tip is brought to you by Anne Tomlin of Emails Y’all. Anne Tomlin is a freelance email developer and the founder of Emails Y’all. Specializing in email development for over a decade, she has worked with such brands as Discovery Inc., NPR, and Brinks Home. Anne is dedicated to coding accessible, responsive emails that render gorgeously in every major client. She runs Emails Y’all based on the principle that everyone deserves an excellent rendering regardless of their chosen client. In the latest Tip of the Month, we […]
The final installment of our three-part series with Email on Acid on the Future of Email concluded with emfluence’s Natalie Jackson and Cory LaGrange chatting with Email on Acid’s Amanda Bacher about ways in which email marketers can take their automation to the next level of awesome. Covering systems and processes, data integrations, variables, CDPs, and more, be sure to catch the full video here: Email Marketing Automation Evolution One of our favorite parts of this event was working with Email on Acid to build a guide to Email Marketing […]
