Microsoft Partners today are under increasing pressure to deliver more value, more services, and more ROI—without increasing complexity. Whether you’re an MSP, Dynamics 365 consultant, or ISV, your customers are asking for help automating their marketing and connecting campaigns to revenue. The challenge? Building and delivering that service isn’t always in scope for your team. That’s where the emfluence Reseller Program comes in. If you’ve ever wanted to offer marketing automation that actually works with Dynamics—without hiring a marketing team to implement it—this program was built for you. In this […]
When it comes to winning over potential customers, it’s not just advertising that gets you far. What truly builds trust and sparks meaningful connections are real-world success stories—case studies that speak to the heart of the customer’s needs and show how your solutions have delivered results. These powerful narratives are far more than marketing collateral; they’re a way to prove your value in a tangible, measurable way. So, how do you craft case studies that don’t just sit on a shelf but actively persuade and engage? It starts with understanding […]
The modern marketer is constantly looking for strategies to optimize their campaigns. It’s not enough to know what works—you need to understand why it works. That means going beyond vanity metrics and last-click attribution, a model that gives all the credit for a conversion to the last click that led to it, to fully understand how your campaigns influence real revenue outcomes. This is where multi-touch attribution steps in. When executed effectively, multi-touch attribution unveils the entire customer journey – from the initial interaction to the final transaction. This comprehensive […]
While product offerings remain at the core of your marketing efforts, your emails serve as a direct communication channel to engage and convert potential customers. The success of your business is increasingly dependent on how well your emails perform. A critical yet often overlooked element is user experience (UX). A seamless, intuitive email design can drive greater engagement, boost conversions, and differentiate you from competitors. Let’s look into why UX design in email is valuable for manufacturers and how investing in a user-friendly experience can pay off in the long […]
This month’s emfluence Marketing Platform updates include enhancements to the Campaigns main view and download, new combined image and total size metrics in emails, a last verified date indicator for social accounts, and more. See what our community has asked for and what we built: Campaigns JB Asks: I’d love to be able to sort the columns in the Campaign section. Campaign results shown in the main view can now be sorted (ascending or descending) by Title, Status, Dates, number of Manual Emails, number of Automated Emails, Number of Social […]
