The modern marketer is constantly looking for strategies to optimize their campaigns. It’s not enough to know what works—you need to understand why it works. That means going beyond vanity metrics and last-click attribution, a model that gives all the credit for a conversion to the last click that led to it, to fully understand how your campaigns influence real revenue outcomes. This is where multi-touch attribution steps in. When executed effectively, multi-touch attribution unveils the entire customer journey – from the initial interaction to the final transaction. This comprehensive […]
While product offerings remain at the core of your marketing efforts, your emails serve as a direct communication channel to engage and convert potential customers. The success of your business is increasingly dependent on how well your emails perform. A critical yet often overlooked element is user experience (UX). A seamless, intuitive email design can drive greater engagement, boost conversions, and differentiate you from competitors. Let’s look into why UX design in email is valuable for manufacturers and how investing in a user-friendly experience can pay off in the long […]
This month’s emfluence Marketing Platform updates include enhancements to the Campaigns main view and download, new combined image and total size metrics in emails, a last verified date indicator for social accounts, and more. See what our community has asked for and what we built: Campaigns JB Asks: I’d love to be able to sort the columns in the Campaign section. Campaign results shown in the main view can now be sorted (ascending or descending) by Title, Status, Dates, number of Manual Emails, number of Automated Emails, Number of Social […]
For marketing and IT teams alike, integration complexity is often the Achilles’ heel of marketing automation. With emfluence’s native Microsoft Dynamics 365 integration, that challenge disappears. Built specifically to connect with Dynamics 365, Power Apps, and RapidStart CRM environments via Microsoft Dataverse, the emfluence Marketing Platform makes it easy to unify marketing automation and CRM—no middleware, no manual data imports, no third-party connectors. This post walks through the core integration capabilities of the emfluence Marketing platform and outlines how the system syncs with Dynamics entities, custom fields, marketing activities, and […]
With open rates north of 90% and click-throughs that put email to shame, SMS is a direct line into your customers’ daily lives. But with great power comes great responsibility, and in 2025, the rules of engagement are more important than ever. Staying compliant across the regulatory landscape isn’t just about avoiding fines. It’s about preserving trust, delivering value, and keeping those open rates and engagement levels sky-high. So, let’s take a look at what’s changed, what’s stayed the same, and what savvy marketers should be doing now to stay […]
