The manufacturing industry is no stranger to volatility. Economic uncertainty is a constant challenge whether it’s shifting supply chains, rising material costs, or the looming threat of tariffs. In the face of these disruptions, how manufacturers respond matters more than ever. How you communicate with your customers, adapt to new realities, and build trust could determine whether your business thrives or survives. With the right digital marketing strategies, manufacturers can navigate the complexities of tariffs, supply chain disruptions, and price fluctuations while building stronger, more resilient connections with their customers. […]
This month’s emfluence Marketing Platform updates include webhook payload visibility for easier troubleshooting, a new indicator for queued contacts on workflow delay nodes, the addition of ‘Role’ to the Users List, and more. See what our community has asked for and what we built: Webhooks JB Asks: Can you make it easier to troubleshoot webhooks? We’ve introduced Webhook Payloads so you can now review a log of outbound webhook requests—complete with their payloads and any available response details. User Management TS Asks: Can you add Role to the user list […]
For Microsoft Partners, helping customers get more value from their Dynamics 365 investment increasingly means advising on marketing automation. Whether your customer wants to generate leads, nurture pipeline, or unify sales and marketing efforts, connecting CRM to marketing automation is the fastest way to get there. The emfluence Marketing Platform, built specifically for Microsoft Dynamics 365, gives your customers a fully integrated, marketer-friendly toolset—with the scalability and data alignment they need to grow. As a partner, you can deliver that value faster, with a platform that’s purpose-built for resale and […]
In the world of marketing, digital campaigns can often feel like a shot in the dark without clear data to guide your decisions. That’s where measuring ROI in digital marketing becomes essential. By evaluating how your campaigns perform and understanding which strategies bring the most value, you can stop guessing and start making informed, strategic decisions. Understanding ROI in Digital Marketing ROI in digital marketing is the return on investment from your digital marketing activities. It’s a measure of how much profit or value you get from each dollar spent […]
Public sector teams are expected to communicate quickly and consistently, but the reality is that most operate with limited staff and aging systems. Important updates take too long to send. Manual processes slow everything down. The result is public communication that feels reactive instead of reliable. And because most teams rely heavily on email, SMS alerts, and social posts to reach residents, those delays quickly become highly visible. Marketing automation changes that by removing unnecessary steps and creating predictable, repeatable processes. It centralizes communication across email, SMS, and social, so every channel stays aligned and up to […]
