The global pandemic changed the way many of us celebrated the holidays in 2020. But if you thought that this was just a blip at the start of the decade and everything would return to normal in 2021, you better think again. Welcome to the holidays in the new normal. While the holidays in 2021 will look much more “normal” than last year’s socially distanced celebrations, the repercussions of the pandemic will continue to disrupt the season. In particular, issues with the global supply chain will mean businesses have to […]
According to the International Data Corporation, global spending for big data and business analytics solutions is forecast to reach $215.7 billion in 2021, representing a 10% growth over 2020. However, a quick internet search for “how many companies are data-driven?” renders conflicting, if not downright perplexing, search results. Topping the page is a link to a recent Harvard Business Review Survey showing: 72% of survey participants report that they have yet to forge a data culture 69% report that they have not created a data-driven organization 53% state […]
This month’s emfluence Marketing Platform updates include more SMS features, email metrics over time in reporting, the ability to BCC a contact on an email and more. See what our community has asked for and what we built: More SMS Updates! emfluence continues to expand its new SMS offering. New features include adding automated SMS messages to workflows and being able to preview the SMS messages inside the workflow (you can now also do this on emails in workflows!). If you are interested in enabling SMS in your account, reach out […]
When a company runs like clockwork, marketing and sales tasks can appear as if they are blended. However, only the companies that can distinctly identify the purposes and roles of these departments and their tools are able to function successfully and efficiently. Marketing automation and CRM systems are both tools used by companies to handle and organize leads and interactions. While they may appear to take on similar tasks, it is important to understand the goals of each software in order to effectively integrate them with business processes. Primary Differences […]
With the world gradually emerging from lockdown, businesses are finding themselves coming face-to-face with their clients again. But as we meet in person and awkwardly decide whether to offer a handshake, elbow bump, or social distanced wave, there is one piece of engagement that should never be inhibited—building your email lists. Truth be told, businesses have never been very good at collecting data in the real world. For example, how many business cards have lingered in old school goldfish bowls for days or even weeks after their collection at an […]
