If your marketing automation costs keep climbing but performance doesn’t, there’s a good chance your contact data is the culprit. Many organizations using Microsoft Dynamics 365 accumulate thousands of contacts that should never be marketed to again: former employees, inactive leads, outdated records. When those contacts flow into marketing automation or data platforms priced by volume, bad data turns into a recurring expense. Why Contact Counts Get Out of Control in Dynamics 365 Contact sprawl in Microsoft Dynamics 365 is rarely the result of carelessness. In most cases, it’s the byproduct of good intentions layered on top […]
Marketing and sales can only move fast when they’re working from the same information. When your marketing automation platform (MAP) and Dynamics CRM operate as two separate systems, activity gets duplicated, data falls out of sync, and teams end up working with different versions of the truth. Even with custom APIs or middleware in place, maintaining sync becomes an ongoing project. A native integration eliminates that problem at the source. Native connectivity means marketing activity, scoring, and engagement flow into Dynamics automatically. No manual exports. No data stitching. No chasing down missing fields. And when the CRM is the single […]
Email metrics look simple. You send a campaign, see an open rate, and make decisions based on what the dashboard tells you. In today’s privacy-first landscape, it isn’t that straightforward anymore. Apple MPP, security filters, and bot activity can trigger tracking pixels without a real person ever seeing your message. That means open rates often look better than they truly are. For teams working inside Microsoft Dynamics, clean and trustworthy data matters. Your lead scoring, workflows, and reporting all rely on accurate activity. If the data is inflated or incomplete, decisions get harder and follow-ups […]
For marketing and IT teams alike, integration complexity is often the Achilles’ heel of marketing automation. With emfluence’s native Microsoft Dynamics 365 integration, that challenge disappears. Built specifically to connect with Dynamics 365, Power Apps, and RapidStart CRM environments via Microsoft Dataverse, the emfluence Marketing Platform makes it easy to unify marketing automation and CRM—no middleware, no manual data imports, no third-party connectors. This post walks through the core integration capabilities of the emfluence Marketing platform and outlines how the system syncs with Dynamics entities, custom fields, marketing activities, and […]
In today’s crowded technology landscape, marketing automation tools aren’t hard to find. But for Microsoft Dynamics 365 users—and the Partners who support them—finding a solution that fits natively, works effortlessly, and actually makes marketers happy? That’s rare. That’s exactly where the emfluence Marketing Platform stands apart. While big brands like HubSpot, Click (formerly ClickDimensions), and Customer Insights dominate the conversation, emfluence delivers what modern marketers and Microsoft Partners really need: the best value, the smoothest Dynamics integration, and the ease-of-use that marketers demand. The Best Value for Dynamics Users Pricing […]
