This month’s emfluence Marketing Platform updates include an integration with ChatGPT, an emoji picker, the ability to add your Google Business Profile Reviews to your dashboard, and more. See what our community has asked for and what we built: Google Business Profile Reviews In the same way you are able to connect Google Analytics and various social media channels, emfluence has added the ability for users to add Google Business reviews to the platform. Once connected, these can be added to your home screen dashboard. ChatGPT Added to emfluence Speaking […]

Google reviews are user-generated feedback and ratings on a Google My Business listing. You are likely familiar with these from your own searches and managing your company. They provide a snapshot of the public’s opinion about a business, product, or service and are important to monitor.   It’s now easier than ever to keep track of your Google reviews with the emfluence Marketing Platform. We are excited to introduce this new feature to our community, as we believe it will greatly enhance marketing and insights for our platform users. Importance of […]

This month’s emfluence Marketing Platform updates include stacking order options in email, downloadable ‘Views’ report, user types and more. See what our community has asked for and what we built: Adding Contacts to Automated Emails AR Asks: On an automated email, can you make it easier for me to queue those recipients for another automated email? Have you ever added emails to the end of a workflow after contacts had already completed their journey and needed to push them to the next email in a series? Or needed to manually […]

This month’s emfluence Marketing Platform updates include link tracking changes, increased size of test groups, delivery status of SMS messages, and more. See what our community has asked for and what we built: Link Tracking Changes Based on feedback from clients on link tracking, we’ve made a change to how it works in emails. Now, rather than including the full URL string in the email (which could contain fragments, non-standard characters, query string parameters, variables, etc. within the URL), we’ve replaced it with a coded value. This is a common […]

This month’s emfluence Marketing Platform updates include a list cleansing and verification tool, the ability to map to picklists through the Dataverse integration, user login history, and more. See what our community has asked for and what we built: List Cleanse Incorporated into Platform List cleansing or list verification is a good way to keep your list up to date and find and scrub out old addresses that are no longer active as well as identify potentially dangerous addresses such as spam traps. emfluence has now integrated the process into […]