According to our report on the State of Email Marketing, email is becoming increasingly more relevant with 87 percent of marketers believing that email marketing is or will be critical to their overall marketing success. However, there is no email marketing without an email list, and building a robust database is a top priority for marketers everywhere. We’re here to share some tips and tricks on building and growing a subscriber base you’ll be proud of. What is an Email List? An email list is a database of important information […]
The best part about working in marketing is that we’re often trailblazers in our industry, with opportunities to test out strategies and discover new ways to connect with audiences. Our work each day centers around data-driven creativity. We spent the earlier part of this year focusing on personalization, sharing and learning about the importance of tailored copy in marketing efforts. We took what we said to heart and did some of our own testing to gain insights on the impact of customizing our marketing messages. By playing with dynamic content, […]
In our annual Email Marketing Benchmarks Report, we take a look at who sent the most email, number of unique clicks, and results from holiday sending. Our findings tell us that email is most certainly not dead. We also saw that: B2B marketers seemed untouched by the pandemic due to the average click rate and volume of emails they sent in 2021. This past holiday season (November 1 – December 31) saw an uptick in open rates across all but three industries which bodes well for 2022. People want and […]
Email marketing has been an important way of corresponding with consumers since it was first introduced. It has extensive reach and it’s effective at its job of providing a direct form of communication between entities. While there are about a gazillion marketing strategies to engage audiences, like traditional marketing (newspaper ads, TV commercials, radio spots) or digital marketing (social media, texts, PPC), email is where it’s at. And, you must admit, because we understand its power, it does consume us as marketers. We plan out strategies months in advance, attend […]
SMS marketing is quickly becoming a go-to method to reach, engage, nurture, convert, and retain subscribers. But using SMS personalization strategies is what will set your text message marketing apart from the companies that are just blasting out generic texts to their lists. Over half of consumers (54%) say they’ll be more likely to purchase products from companies that use personalized text messages to communicate with them. But is that true? People often say things in surveys that conflict with what they actually do in real life. Now that more […]
