Good health should never be taken for granted. Despite this, too many healthcare marketers have an unhealthy attitude toward email marketing. When your email subscribers don’t get the right treatment, it’s easy to see why lists become fatigued and response rates look a little washed out.  Because prevention is better than cure, the email marketing experts at emfluence have compiled the following prescription to optimize your healthcare email marketing campaigns. These strategies are not just about improving response rates, but also about making a real difference in patient outcomes, empowering […]

Mistakes in email marketing are inevitable, but how you handle them can make all the difference. Enter the “Oops” email—a tool that can turn an error into an opportunity to strengthen your relationship with your audience.  The Importance of Acknowledging Mistakes Ignoring an email mistake can be detrimental to your brand’s reputation. Whether it’s a broken link, incorrect information, or a spelling error, your audience will notice, and how you respond can either build or erode trust. The “Oops” email is your chance to show accountability, professionalism, and even a […]

When it comes to email marketing, one of the most critical decisions you’ll make is choosing the sender’s name. This seemingly small detail can significantly impact your open rates, click-through rates, and overall campaign success. But who should your email marketing be from? The answer isn’t as straightforward as you might think.  The Psychology Behind the Sender Name The sender name is the first thing your recipients see, even before they read the subject line. It sets the tone for your entire message and can influence whether your email is […]

At emfluence, we always highlight the importance of sending the right message to the right person at the right time. This “one-to-one, and then some” marketing strategy, as opposed to the “one-to-many” approach of old, is only possible at scale thanks to the availability of sophisticated marketing automation software like the emfluence Marketing Platform. While many different businesses will benefit from this approach, it is essential in the healthcare industry.  While healthcare marketers can segment their patients or clients into different groups like any other marketer, due to the highly […]

I’ll scream if I hear the words “mass” or “bulk” email marketing campaign ever again. This dated approach isn’t what successful email marketing should look like in 2024. We’re much more sophisticated than that these days.    Email marketing success is no longer about the size of your list or the number of people you reach. It’s about the power of sending the right email message to the right person at the right time. This targeted, efficient, and effective email marketing strategy begins with email list segmentation, empowering you to connect […]