At emfluence, we always highlight the importance of sending the right message to the right person at the right time. This “one-to-one, and then some” marketing strategy, as opposed to the “one-to-many” approach of old, is only possible at scale thanks to the availability of sophisticated marketing automation software like the emfluence Marketing Platform. While many different businesses will benefit from this approach, it is essential in the healthcare industry. While healthcare marketers can segment their patients or clients into different groups like any other marketer, due to the highly […]
I’ll scream if I hear the words “mass” or “bulk” email marketing campaign ever again. This dated approach isn’t what successful email marketing should look like in 2024. We’re much more sophisticated than that these days. Email marketing success is no longer about the size of your list or the number of people you reach. It’s about the power of sending the right email message to the right person at the right time. This targeted, efficient, and effective email marketing strategy begins with email list segmentation, empowering you to connect […]
An email list is a powerful thing. Email subscribers offer multiple opportunities to present your business or organization, share relevant news and information, and promote timely and engaging offers. But there’s so much more to email than regular communications. As a retention marketing channel, email offers a more cost-effective strategy than more expensive acquisition channels like paid search. For many businesses, a well-maintained email marketing list is the mechanism that drives profitable engagement from customers acquired by those more expensive marketing strategies. Note: If you are paying to acquire new […]
Mark Zuckerberg’s famous five-word mantra, “Move fast and break stuff,” inspired a generation of technology entrepreneurs who sought to emulate his success and get rich fast. For some (think Uber, Airbnb, and Netflix), this business philosophy worked well and left countless legacy competitors lying in the dust. But for others (think Theranos), breaking stuff meant breaking the law, which never ends well. Moving fast and breaking stuff may work well for organizations with unlimited resources to devote to projects that may or may not yield a return. But for the […]
AI is a practical and essential tool for the modern-day marketer. It helps brands thrive in a competitive landscape and allows you to nurture relationships through effectively. These relationships are more important than ever especially when it comes to email marketing tactics. Nurturing your leads through email involves building and maintaining meaningful relationships and guiding prospects through the customer journey. It requires providing subscribers with valuable content and assistance through personalized, relevant, and timely communications with the ultimate goal of turning them into loyal advocates. How does AI help you […]
