Apple’s Link Tracking Protection rolled out with iOS 17 and expanded significantly with iOS 18 in late 2024. If you’re a marketer running email campaigns, this change is already affecting how you track clicks and measure success, and it’s only going to grow throughout what remains of 2025. With iPhones making up over half the US smartphone market, most businesses sending emails to consumers will feel this impact during the crucial fall marketing season. Here’s what you need to know to keep your email marketing profitable and measurable. What Is […]
In the world of marketing, digital campaigns can often feel like a shot in the dark without clear data to guide your decisions. That’s where measuring ROI in digital marketing becomes essential. By evaluating how your campaigns perform and understanding which strategies bring the most value, you can stop guessing and start making informed, strategic decisions. Understanding ROI in Digital Marketing ROI in digital marketing is the return on investment from your digital marketing activities. It’s a measure of how much profit or value you get from each dollar spent […]
The role of the Chief Marketing Officer (CMO) in the banking industry has changed dramatically in recent years as their presence has become more prominent in the C-Suite. Traditionally, CMOs focused on brand awareness, advertising, and public relations, relying on intuition and limited metrics. Their role was tactical, centered on traditional media, and operated in silos with minimal strategic influence. Today, CMOs have transcended their traditional roles and emerged as strategic leaders. They harness the power of data, analytics, and digital tools to drive customer-centric marketing. Their influence extends beyond […]
Email marketing was never intended to be a one-way communication channel. Despite the best efforts of those ineffective marketers who continue to hide behind “no-reply” email addresses, there has always been the opportunity to engage email subscribers in a conversation. This strategy has always relied on marketers deploying relevant, timely, and engaging email campaigns that encourage the kind of interaction that enables relationships to grow. With the advent of sophisticated marketing automation technology, the opportunity to take these relationships even further is literally off the scale. For marketers who value […]
We like to talk a lot about list verification and cleansing in the email marketing industry. It’s one of those marketing best practices that can make a real difference to your deliverability, campaign engagement, and return on investment. But talk is cheap. How many of us are actually doing it? While many email marketers understand the importance of list verification and cleansing, they also see it as a chore. It’s like painting your bathroom ceiling or tidying your garage, there’s always something better to do. If only there were a […]
