The typical customer journey rarely follows a straight line and is certainly not a one-size-fits-all scenario. In fact, it could be argued that there is no such thing as a “typical” customer journey. Some customers will make the move from discovery to paying clients in a matter of moments. Others will take their time, drop in and out of the conversation, and be difficult to pin down. There will also be those inevitable tire kickers who take up all of your time and never make a purchase.   Even though we […]

As marketers, we talk a lot about the importance of maintaining quality customer data and its fluidity. If your data isn’t fresh, up-to-date, and easily accessible across your organization, the value of that data is potentially compromised.   Having a central repository to store and manipulate your data isn’t a “nice to have” option. It’s absolutely essential. Needless to say, the moment a spreadsheet is involved, you suddenly lose any integrity in your data.  Introducing Microsoft Dynamics Microsoft Dynamics is a software solution that organizations employ to manage their data for […]