As marketers, we talk a lot about the importance of maintaining quality customer data and its fluidity. If your data isn’t fresh, up-to-date, and easily accessible across your organization, the value of that data is potentially compromised. Having a central repository to store and manipulate your data isn’t a “nice to have” option. It’s absolutely essential. Needless to say, the moment a spreadsheet is involved, you suddenly lose any integrity in your data. Introducing Microsoft Dynamics Microsoft Dynamics is a software solution that organizations employ to manage their data for […]
CRMs have an amazing ability to take relationships to the next level. They equip companies and teams with the tools needed to attract, retain, and nurture clients. Tap into your CRM and you also tap into the insights needed to personalize quickly and efficiently for your audience. Curious how to use what’s already at your fingertips to drive your personalization efforts? Read on to learn about the power of a CRM in getting personal. Build Relationships You’re already using your CRM to save everything from phone calls to social media […]
Marketing automation and customer relationship management (CRM) go together. These tools should not only be a process that flows clearly from beginning to end, but also one that blends at needed points to create a cohesive story about the customer. They both paint half of a whole picture. So, why do they get cordoned off into different workflows in the business world? Companies have fine-tuned the way their organizations run, with each department being hyper focused on the tasks at hand. This is fine and all, but it is not […]
Powerful marketing automation platforms help build powerful marketing teams. Visit our blog to learn what must-have features you should look for in a marketing automation platform.
When a company runs like clockwork, marketing and sales tasks can appear as if they are blended. However, only the companies that can distinctly identify the purposes and roles of these departments and their tools are able to function successfully and efficiently. Marketing automation and CRM systems are both tools used by companies to handle and organize leads and interactions. While they may appear to take on similar tasks, it is important to understand the goals of each software in order to effectively integrate them with business processes. Primary Differences […]
