The ever-changing business landscape can make planning for growth and profitability challenging. This problem is particularly true for start-up businesses with little or no customer data to make strategic decisions. For many of these businesses, setting targets and assigning budgets is akin to holding your finger in the air to see which way the wind is blowing — a precarious strategy. However, suppose you’ve been in business for some time or have access to benchmark (or even anecdotal) data from a similar organization or industry resource. In that case, there […]
Customer Relationship Management (CRM) is a vital aspect of running a business. Having a strong strategy to tackle this does wonders for your brand. Get ready to learn why it makes such a difference and how to create a strategy that works for you. Importance of CRM Strategies Why is having a CRM strategy so important? The entire basis of building relationships and nurturing them depends on having a good CRM strategy. A CRM strategy helps you develop an understanding of who your customer is and how you can make […]
People buy from people they like and trust. When building any business relationship, it pays dividends to listen to your clients’ needs and react accordingly. However, when juggling multiple client accounts, it’s easy to lose focus on the individual and slip into a one-size-fits-all sales and marketing routine. This impersonal approach won’t work for you, your client, or your wider organization. In fact, it’s more likely to waste your time and cost you more in lost opportunities than winning new friends. Therefore, you must treat every client like an old […]
Like much of your Martech stack, the humble CRM system has evolved tremendously in recent years. No longer just a simple central repository for your customer contact and engagement details, the modern CRM has become a powerful engine that can drive your entire email marketing/marketing automation, social media, and content marketing strategies. These changes all make sense for busy marketers who want to spend less time jumping between platforms and more time producing productive campaigns. But it also makes perfect sense for your sales and customer service teams that deal […]
Have you set your 2023 company goals yet? If you’re like many others out there, a new year signifies the time to reset, collect all of your thoughts from the previous year, and run full speed ahead towards your goals for this year. Before you get too far along though, we have a suggestion. A well-organized CRM allows you to maximize the impact of your stored data and leverage it to take your strategies to the next level. If you’re really looking to kick off the year right, make it […]
