The modern marketer is constantly looking for strategies to optimize their campaigns. It’s not enough to know what works—you need to understand why it works. That means going beyond vanity metrics and last-click attribution, a model that gives all the credit for a conversion to the last click that led to it, to fully understand how your campaigns influence real revenue outcomes. This is where multi-touch attribution steps in. When executed effectively, multi-touch attribution unveils the entire customer journey – from the initial interaction to the final transaction. This comprehensive […]
For marketing and IT teams alike, integration complexity is often the Achilles’ heel of marketing automation. With emfluence’s native Microsoft Dynamics 365 integration, that challenge disappears. Built specifically to connect with Dynamics 365, Power Apps, and RapidStart CRM environments via Microsoft Dataverse, the emfluence Marketing Platform makes it easy to unify marketing automation and CRM—no middleware, no manual data imports, no third-party connectors. This post walks through the core integration capabilities of the emfluence Marketing platform and outlines how the system syncs with Dynamics entities, custom fields, marketing activities, and […]
A well-maintained Customer Relationship Management (CRM) system is a beautiful thing. It’s the one place you, or anyone else in your organization, can expect to see a 360-degree view of your customer interactions, sales performance, and marketing insights that help improve engagement, boost sales, and make more informed decisions. Essentially, it’s the digital brain of your business. When something is as important as your CRM, it needs looking after. Unfortunately, we don’t always take the best care of our CRM systems. This can result in lost opportunities, poor customer experiences, […]
Marketing your business at scale can be a challenging and costly task. However, with the right tools like CRM and Marketing Automation, you can efficiently manage your marketing pain points, avoid manual errors, and stay compliant with marketing regulations. In this article, we’ll highlight some of the biggest pain points marketers face today and consider how CRM and Marketing Automation technology can help resolve those issues. 10 Marketing Pain Points So, what are those everyday pain points that marketers suffer from? We’ve compiled a list of the ten most common […]
Marketing automation technology, much like email marketing before it, has long been central to the essential task of sending the right message to the right person at the right time. This used to involve relatively simple workflows that typically triggered ‘batch and blast’ campaigns based on previous engagements. However, the potential of marketing automation, especially platforms like emfluence, goes far beyond this. It’s not just about sending the right message at the right time, but about creating and sending marketing campaigns that are more personalized and effective than ever before. […]
