A well-maintained Customer Relationship Management (CRM) system is a beautiful thing. It’s the one place you, or anyone else in your organization, can expect to see a 360-degree view of your customer interactions, sales performance, and marketing insights that help improve engagement, boost sales, and make more informed decisions. Essentially, it’s the digital brain of your business. When something is as important as your CRM, it needs looking after. Unfortunately, we don’t always take the best care of our CRM systems. This can result in lost opportunities, poor customer experiences, […]
Marketing your business at scale can be a challenging and costly task. However, with the right tools like CRM and Marketing Automation, you can efficiently manage your marketing pain points, avoid manual errors, and stay compliant with marketing regulations. In this article, we’ll highlight some of the biggest pain points marketers face today and consider how CRM and Marketing Automation technology can help resolve those issues. 10 Marketing Pain Points So, what are those everyday pain points that marketers suffer from? We’ve compiled a list of the ten most common […]
Marketing automation technology, much like email marketing before it, has long been central to the essential task of sending the right message to the right person at the right time. This used to involve relatively simple workflows that typically triggered ‘batch and blast’ campaigns based on previous engagements. However, the potential of marketing automation, especially platforms like emfluence, goes far beyond this. It’s not just about sending the right message at the right time, but about creating and sending marketing campaigns that are more personalized and effective than ever before. […]
The typical customer journey rarely follows a straight line and is certainly not a one-size-fits-all scenario. In fact, it could be argued that there is no such thing as a “typical” customer journey. Some customers will make the move from discovery to paying clients in a matter of moments. Others will take their time, drop in and out of the conversation, and be difficult to pin down. There will also be those inevitable tire kickers who take up all of your time and never make a purchase. Even though we […]
Leveraging customer engagement data can help you make the right decisions to drive your business toward profitability and growth. The trick is knowing how to store and manage the data in ways that are advantageous to your team. The best possible repository for your data is a decent CRM system. But that’s only the start of the process to make the most out of all your hard-won data. Only when your CRM system is fully aligned with your entire MarTech stack can you have any confidence in having a “single […]
