It’s no secret that successful email marketing is all about sending the right message to the right person at the right time. Of course, the best email marketers take their time to test and optimize every aspect of their strategy to ensure their campaigns deliver the best possible results. But here’s the rub: Time is a precious and limited resource, and most marketers just don’t have enough of it to ensure their emails are as optimized as possible.  The good news is, even as an un-optimized marketing channel, email marketing […]

AI is a practical and essential tool for the modern-day marketer. It helps brands thrive in a competitive landscape and allows you to nurture relationships through effectively.  These relationships are more important than ever especially when it comes to email marketing tactics. Nurturing your leads through email involves building and maintaining meaningful relationships and guiding prospects through the customer journey. It requires providing subscribers with valuable content and assistance through personalized, relevant, and timely communications with the ultimate goal of turning them into loyal advocates.   How does AI help you […]