While banking is very much a human-focused business, it’s also an industry that increasingly relies on technology to connect with its customers. As such, technologies like marketing automation perfectly support the banking sector’s focus on building and maintaining trust, fostering long-term relationships, and enhancing customer experiences.  But what is marketing automation, and how can it help marketers in the banking sector connect with their target audience more timely, efficiently, and effectively?  What is Marketing Automation?  Marketing automation technology streamlines and automates essential marketing tasks by combining complementary marketing channels, including […]

Discover the essence of effective email marketing through comprehensive reporting. In our latest video, I delve into the significance of metrics in the email marketing process. Reporting not only gauges the success of your strategies but also communicates your achievements to key stakeholders. Learn why regular scrutiny of email metrics is vital, allowing you to identify performance outliers and understand your baseline. Uncover the key to focused metric analysis by aligning your goals with specific email campaigns, ensuring a streamlined and insightful reporting process. The Importance of Reporting in Email […]

Unlocking the secrets of email engagement is crucial for effective marketing, and a key metric in this journey is the click-to-view rate. Ever wondered about the difference between a regular click rate and a click-to-view rate? The latter is the gem you need to evaluate the true impact of your email campaigns. In this insightful how-to video, we dive into the nuances, explain why it matters more than a simple click rate, and guide you through calculating and optimizing this essential metric using the emfluence Marketing platform. Get ready to […]

In my latest video, I’m diving into the powerful realm of domain and device analytics within the emfluence Marketing Platform. While it’s easy to access domain and device reports, understanding their significance is key to leveraging them effectively. The domain report breakdown provides crucial insights into your email recipients’ domains, guiding optimization for performance, deliverability, and design. Discover how tracking domains can unearth early deliverability issues and tailor your approach based on specific domains. Equally important is regularly scrutinizing device reports to tailor your email content for optimal desktop and […]

In this video, I take you on a tour of the emfluence Marketing Platform, demonstrating the seamless process of creating segments and workflows. Learn how to use the Query Builder to segment your audience, create dynamic groups and more. From identifying contacts with upcoming birthdays to automating personalized birthday emails, I showcase emfluence’s power in crafting targeted campaigns. Follow along as I navigate through the steps, offering valuable tips for optimizing your email marketing strategies. If you are an email marketer, if you’ve used email software before, you know how […]