Email clients like Gmail, Yahoo, Outlook, and Apple Mail are rolling out updates that directly affect how your emails are filtered, displayed, and measured. Marketers who adapt can protect deliverability, improve design consistency, and measure performance more accurately.  Key Email Client Updates Marketers Need to Know About Email providers are implementing updates that will impact whether your emails reach inboxes and how you track results. Gmail is tightening spam filters, Yahoo is enforcing stricter authentication and complaint-rate thresholds, Outlook is using AI to organize emails, and Apple Mail is expanding […]

When it comes to email marketing, we all love a good strategy session — a deep dive into personas, funnels, and lifecycle journeys. But sometimes, the biggest impact comes from the smallest changes. You don’t always need to overhaul your entire campaign to move the needle. In fact, some of the quickest wins are staring us right in the inbox.  Here are five easy-to-implement email design tweaks that can instantly boost engagement, improve click-through rates, and deliver more value with every send:  1. Put Your Button Where the Action Is  […]

Marketing moves fast. Audiences subconsciously expect marketers to keep up with personalized, relevant experiences across channels and deliver results, usually with fewer resources. The secret to keeping up?   Streamlining your marketing workflows.  Whether you’re sending emails, managing content calendars, or launching complex nurture campaigns, the ability to design, automate, and optimize your digital marketing workflows can be a major driver of success.   Understanding what workflows in marketing actually are, why they matter, and how to streamline them to work smarter, more intuitively, and not harder is essential in today’s world.  […]

While product offerings remain at the core of your marketing efforts, your emails serve as a direct communication channel to engage and convert potential customers. The success of your business is increasingly dependent on how well your emails perform.   A critical yet often overlooked element is user experience (UX). A seamless, intuitive email design can drive greater engagement, boost conversions, and differentiate you from competitors.  Let’s look into why UX design in email is valuable for manufacturers and how investing in a user-friendly experience can pay off in the long […]

We can all agree that email marketing is far from dead. However, the ‘one to many’ approach of email marketing is, quite rightly, on its last legs. Enter hyper-personalized email marketing—a strategy fit for 2025 that aims to generate higher open rates, increased engagement, and more conversions. This is the future of email marketing, and it’s time to embrace it.  There was a time, not so long ago when slapping a first name in the subject line of an email was enough to call it “personalized.” Today, that simply doesn’t cut it […]