The global pandemic changed the way many of us celebrated the holidays in 2020. But if you thought that this was just a blip at the start of the decade and everything would return to normal in 2021, you better think again. Welcome to the holidays in the new normal. While the holidays in 2021 will look much more “normal” than last year’s socially distanced celebrations, the repercussions of the pandemic will continue to disrupt the season. In particular, issues with the global supply chain will mean businesses have to […]
With the world gradually emerging from lockdown, businesses are finding themselves coming face-to-face with their clients again. But as we meet in person and awkwardly decide whether to offer a handshake, elbow bump, or social distanced wave, there is one piece of engagement that should never be inhibited—building your email lists. Truth be told, businesses have never been very good at collecting data in the real world. For example, how many business cards have lingered in old school goldfish bowls for days or even weeks after their collection at an […]
A transactional email is a communication that is sent to a customer following a specific engagement, such as account activation, subscription, purchase, or password reset. They can also be used to highlight the various stages of the shipping process, including the moment an item has been dispatched, package tracking information, and final delivery confirmation. As email communications go, your transactional emails could be the most important emails that you ever send. Moreover, in an era defined by regulations, including GDPR and CSAL, when businesses can no longer rely on implied consent to add customers to their marketing lists, transactional emails […]
A couple weeks ago I received a call from a new client who was moving from another M.A.P. to our Platform. They had hundreds of thousands of emails they had collected over 10+ years and they weren’t sure if they should bother with the oldest lists or not. My answer: Clean it up and start with a Re-Permission Campaign. It’s the New year after all, the perfect time for getting things like this straightened out. Email List Cleaning First, we discussed why list hygiene was the place to start. After […]
