Text message marketing or SMS marketing has gained a lot of ground in the past few years and is now a common way to communicate promotional or informational messages to your audience base. This is a strategy that’s grown in popularity due to its ability to foster better relationships and enhance engagement. For health insurance companies, incorporating text message marketing into your strategy can transform the way you interact with patients and streamline operations. We’ll be exploring this useful tool and its applications to a traditional industry that’s evolving with […]
With the advent of ChatGPT, using AI to create marketing content has entered the mainstream conversation. The question is, how far can we take this? What can AI do better than humans, and what can only be done by human marketers, writers, and content creators? Used well, these tools can save time and increase productivity, and may actually be able to increase the quality, reach, and effectiveness of your marketing content. Used poorly, and you can lose touch with what makes your business and brand unique and relevant to your […]
Customer Relationship Management (CRM) is a vital aspect of running a business. Having a strong strategy to tackle this does wonders for your brand. Get ready to learn why it makes such a difference and how to create a strategy that works for you. Importance of CRM Strategies Why is having a CRM strategy so important? The entire basis of building relationships and nurturing them depends on having a good CRM strategy. A CRM strategy helps you develop an understanding of who your customer is and how you can make […]
Whether you’ve been creating emails for years or you’re just getting started, any good email marketer will tell you that an email checklist is a good resource to have on hand. They are so simple that you probably already have one in mind while scrutinizing your emails before you hit send. Well, we’re here to make things even easier for you with a comprehensive list to ensure that all your emails are perfect when they hit your recipients’ inboxes. The Importance of an Email Marketing Checklist An email checklist is […]
Email is an old name in the business yet it continues to be one of the top performing marketing channels. It’s a medium that’s been through it all and proved again and again why it’s an effective way to reach customers and nurture relationships. You may already have a good idea of why emails are relevant but get ready to fall in love with this marketing format all over again. Is Email Marketing Still Effective? Email marketing is not only effective, but also reliable. This is a tried-and-true method for […]
